Things that made my day this week.
Overlord is an amazing genre mashing film. It’s not probably the best film, but does look like lots of fun
Prior to working in marketing I spent a brief time in the chemical and petrochemical industries to try and work out what I wanted to do with my life beyond DJ’ing and living for the weekend. I worked on materials that were three times as strong as kevlar. Yet even now kevlar, Dyneema (that I worked on) or engineering plastic PEEK are still far from the mainstream applications. We don’t have everyday lightweight composite family cars. Yet materials hype like that around graphene assume that the material will be immediately transformational. This is a great video on graphene hype.
If you are tech-orientated this video by Dr Kaizhong where he talks about his concept of the digital universe if interesting.
I got this via Matt’s great Web Curios newsletter. It is not everyday that you see a western pop video shot in a middle class neighbourhood and apartment of Beijing.
Ogilvy put together a summary of what they thought were key themes from Cannes.
I am not a big fan of deadmau5′ overly compressed pop sounding blend of dance music, but this video is mental. If you are watching Tomorrowland festival’s live stream over the weekend, you might think that the artist is thumbing his nose at his fan base. The video seems to parody archetypes of his fan base.