Jargon Watch: Kickstarter

If you’re reading this blog, you will have heard of the crowdfunding platform Kickstarter. Kickstarter has become synonymous with crowdfunding and has become a verb.

I’ve personally subscribed to projects with very mixed results. My most recent experiences have been one of disappointment to the point that I no longer use it.

It was interesting to hear Kickstarter used in a different context, that reflects my experience with the platform.

I like the Techmoan YouTube channel as a good deal of its content introduces retro technology, many of which is is equipment or media formats that I hadn’t come across previously.

The channel host Mat used Kickstarter not as a brand, but as a verb to imply that a product was somehow inferior and lacking in quality. It has become synonymous with an amateurish effort. Just because technology and globalisation have democratised access to manufacturing; doesn’t necessarily mean better quality products. That can’t be good for the brand.

This is on top of crowdfunding’s high degree of funding failures, product failures and increasing numbers of alleged fraud.