Five for Friday | 五日(星期五) | 금요일에 다섯 가지

Things that made my day this week:

I spent the weekend travelling back to Ireland for a family funeral. Despite the occasion it was good to see some members of the family whom I haven’t seen since I was a teenager. It also cause me to reflect on some things, it inspired my post ‘Ramblings on consumption‘ and you might see similarly inspired future posts. From a social point of view I have also been getting online practice of the card game Twenty Five; which has the same impact in rural Irish society that mahjong has for Chinese communities. If any of you want a game let me know.

Interesting case study on Chevrolet’s celebration of Children’s Day in China. I have put the video below so that you  can see the project, its a nice piece of work. Secondly it is worth reflecting on how this project fits into the changing media landscape. This exemplifies the cross over between brand advertising and corporate communications work that is now happening around the world. Brand advertising is leading this charge into PR’s heartland and taking some of PR’s largest budgets. In a separate note The Holmes Report found that the industry’s top inhouse PR leaders have had their budgets halved over the past six years.

Enjoy the case study

Winston Sterzel on shooting with China Central Television (CCTV) – think of it as PBS or the domestic BBC television service with Chinese characteristics.

Heathrow Express’ advert featuring The Krankies was an interesting choice of creative. It’s very consistent with their brand and mildly subversive.

GUCCI – Why are you scared of me WeChat campaign features a robot built by Hiroshi Ishiguro, director of the Intelligent Robotics Laboratory at Osaka University clad from head to toe in Gucci. When is the last time you saw a Chanel talking about:

  • What it means to be human
  • Ray Kurzweil’s concept of the singularity, where machine intelligence exceeds human intelligence?

It then reflects on the benefits that technology have brought to date:

Because of technology, we have turned fairy tales into animations and created memories of countless human childhoods.Because of technology, home entertainment equipment brings joy to the family, which has inspired many children’s future dreams and aspirations. Even two strangers, when they talk about the common memories they used to have because of the popularity of technology, can seem to understand each other in an instant.

The implication being that new forms of shared memories may bond robotics in spite of negative factors like the ‘uncanny valley’.