Happy Chinese New Year | 新年快乐 | 새해 복 많이 받으세요

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Happy Chinese new year of the pig! I have been struggling to finish a project so haven’t managed to update here as much as I like. Hence a special post now:

P&G Pampers China CNY 2019 from MARKETING INTERACTIVE on Vimeo.

Proctor and Gamble’s Pampers brand focused on the stress that parents go through in order to get home for new year.

Singapore’s POSB – a local bank took a more multi-cultural approach that reflects Singapore’s celebrations of Chinese new year.

Malaysian telco Maxis came up with this take on the Chinese new year.

China’s national television network CCTV held its annual new year’s gala. This was the most spectacular part of the three hour show.