Month: September 2024
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Mooncakes + more things
Mooncakes Mooncakes were a big part of my time in Hong Kong and Shenzhen. This year, mid-September marked mid-autumn festival across Asia or known as Chuseok in Korea. It is similar to harvest festivals that happen elsewhere in the world. It is celebrated in Chinese communities with mooncakes. Mooncakes traditionally have been made of fat…
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Not the target demographic
My parents are not the target demographic for most brands. Like me they don’t see themselves represented on screen. Even the old guy from the Werther’s Original advert doesn’t appear any more. Spending some time with them recently allowed me to see what brands might be missing out on and how they related to brands.…
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AI search + more things
AI search This section on AI search is largely down to Rowan Kisby’s observations over at LinkedIn. I worked with Rowan when I was her client at Unilever, super-smart, can’t recommend her enough. Now on to AI search: Google has looked to augment its web search in a more obvious way with generative AI providing…