Search results for: “"Steve Jobs"”
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2024 iPad Pro
In my take on the 2024 iPad Pro I am going to look at things through three lenses and after the initial hot takes have cooled down. These three lenses are: Apple and Microsoft both push their most powerful tablets like the 2024 iPad Proas creator tools. However, at the time of writing I have…
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Dove 20 years of real beauty
I was privileged to freelance at Ogilvy on Dove a number of years ago and got to understand the brand a little better during that time. My work on Dove was focused on product advertising for Dove soap in Brazil, the US, Vietnam and the Philippines rather than adding to the master brand canon around…
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CMOs
Premature obituaries of CMOs Almost 11 years ago business academic Dominique Turpin wrote an article describing CMOs as ‘dead’. Turpin worked at the IMD business school in Switzerland and the article was a classic bid for thought leadership. It’s just the kind of thumb-stopping headline that drives readership of LinkedIn content where it was published.…
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Wonderlust Apple event
The Apple Wonderlust event happened on September 12, 2023. The events timing fitted in with the two Apple events a year that we have grown to expect: Unlike when I started buying Apple products these events are no longer hosted at external conference centres but at Apple’s own conference centre as part of its campus.…
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Tools are changing
I was sat thinking about a client project the other day. I was using Miro as a way to articulate my thoughts into something that the creatives could work with. As I stared off at a Post-It note on my wall that made up part of the prototype the idea that the tools are changing…
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Quiller + more things
Quiller Quiller came out of the cold war. The Quiller series were written under the name Adam Hall by Elleston Trevor who had actually been born Trevor Dudley-Smith. Elleston Trevor like most of the other writers had either served in the second world war or in the national service afterwards. Quiller features in 19 novels…
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The Big Score by Michael Malone
The author of The Big Score is a lifetime inhabitant of Silicon Valley, Michael Malone. Malone went to school with Steve Jobs and spent his entire working life as a journalist covering technology companies of the area. His own career sounds like a veritable history of technology sector business reporting. Malone had written and or…
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Patagonia vest recession
The Patagonia vest recession was a phrase that I first heard touted by Scott Galloway to encapsulate the economy in 2022. In most recessions, the first sectors to go under are construction, retailing and manufacturing – blue and pink collar working class people suffer the blunt of lay-offs and site closures due to recession. The…
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Ukraine beta test + more things
Ukraine beta test I subscribe to all kinds of weird and wonderful newsletters to get content for these posts, the idea of a Ukraine beta test was inspired by this post on SOFREP: Combat Sandbox: Ukraine’s ‘MacGyver Army’Tests Western Weaponry | SOFREP. SOFREP is written a self-described team of a team of former military, intelligence…