Reading Time: 2 minutes Dove #washtocare advert focusing on cleansing. We’re so used to seeing Dove and have a strong beauty and softness association. But it is challenged in landing a cleanliness message. At least in comparison to other bar soaps. The coronavirus offered an opportunity for them to re-emphasise the cleaning aspect of the product with #washtocare. One […]
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Reading Time: 5 minutes Demand fall offers glimpse into oil industry’s future | Financial Times – what this story about fuel demand fall fails to take into account is feedstocks. Feedstocks are precursor chemicals derived from oil and gas that go into materials for pretty much everything we make from medicines, electronics and food packaging to stretchy yoga slacks […]
Reading Time: 2 minutes lifeintaiwan have gone into the economics of YouTube by looking at their own channel in this video. It makes fascinating viewing and provides more questions than answers about the value of ‘influencer’ fees being paid in travel, beauty and FMCG sectors. It will provide additional grist on the economics of YouTube moving forwards Photochromeleon: Creating […]