Search results for: “Mark Ritson”

  • Shut down digital marketing + more

    Mark Ritson: It’s time to shut down digital marketing teams for good | Marketing Week – return to media neutral and evidence based marketing? It also reminded me of a debate that I had back in 2008 with James Warren about when were we likely to see the end of the digital strategist. It hasn’t…

  • CMOs

    Premature obituaries of CMOs Almost 11 years ago business academic Dominique Turpin wrote an article describing CMOs as ‘dead’. Turpin worked at the IMD business school in Switzerland and the article was a classic bid for thought leadership. It’s just the kind of thumb-stopping headline that drives readership of LinkedIn content where it was published.…

  • Book Depository + more things

    Book Depository Online bookseller Book Depository is closing down with some three weeks notice. It wasn’t a topic at work and barely made a ripple amongst British friends. The Hong Kong part of my social media bubble shared the news and were sad about it. The company had been owned by Amazon since 2011. I…

  • New Power by Heimans & Timms

    New Power by Jeremy Heimans and Henry Timms was recommended to me by a friend of mine who works with a number of campaigning organisations. It took four years after it was published for me to take it down from the shelf and get stuck in. Since then, we have had the Hong Kong protests,…

  • Brand purpose

    What is brand purpose? For senior marketers who came up with a Jack Welsh influenced shareholder value focus, brand purpose was a seductive concept for otherwise empty and meaningless careers that could even be considered ‘bullshit jobs‘. Brand purpose campaigns are not coming from the need of consumers mostly but from the desire of marketeers…

  • Content in the online realm

    The nature of content in the online realm To think about content in the online realm it makes sense to go back to 1964. In 1964, the idea of being online and exposed to hypermedia was the stuff of information theory papers and the fevered dreams of researchers on government projects trying to build working…

  • Connected leadership + more

    Connected Leadership Connected Leadership, Powered by Brunswick | Brunswick – worth a read during your lunchtime. 9 out of 10 financial readers cite the importance of social media communications by CEOs during a crisis. There were also findings that equate CEO social presence with employer brand. Reading about connected leadership reminded me of the oft…

  • Mental health data hack + more

    Hackers hijack and publish mental health data of hundreds of people – a scandal caused by the extortion of a group of hackers to a private company that provides mental health services as a psychotherapy center for the Finnish public health system. Finland claims to be at the forefront of digitisation and data security. The criminals managed…

  • Cobblers

    Much of the work in the developing world relies on self employment. Be it farming, fisheries, a small retail operation or repairing products like cobblers or seamstresses. In South Asia and sub-Saharan Africa, self employment accounts for over 70 per cent of the workforce *. Let’s use the brand TOMS for a thought experiment about…