Search results for: “Red Bull”
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Bullwhip effect aka Forrester effect
Bullwhip effect I came across the bullwhip effect as a descriptor recently in discussions around the global chip shortage. Bullwhip effect is a concept that is well known in supply chain circles. The bullwhip effect is also known as the Forrester effect. Disruption ripples back from the retailer, through the wholesaler, manufacturer, on to their…
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Golden bull & things that caught my eye this week
Digital golden bull at Pavilion, Kuala Lumpur & Chinese new year The golden bull in question is on the digital screens of Pavilion, Kuala Lumpur, Malaysia. Pavilion is an upscale shopping area and the animation was designed to tie into the year of the ox in the Chinese lunar calendar. The golden bull is supposed…
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Bullshit job + more news
Is Public Relations A ‘Bullshit Job’? | Holmes Report – If you find yourself in a company that doesn’t use public relations in a way that you find meaningful, and even occasionally inspiring, you’re in the wrong place. That doesn’t mean public relations consulting is a “bullshit job” but it may be an indication that you’re working…
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Aleksandr Dugin + more stuff
Aleksandr Dugin Over the weekend, Darya Dugina was blown up in a car bomb under the Toyota Landcruiser, her newsworthiness was down to her being the daughter of Aleksandr Dugin. News stories covering the bomb blast described Aleksandr Dugin as a political commentator close to the Putin regime. But that descriptor doesn’t really tell you…
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Bookshelf
Why is there a page called Bookshelf? I’ve read a good number of books, but only a subset remain on my bookshelf. For instance, I love graphic novels, but I pass them on to friends. They entertain, but in general they don’t stay on the bookshelf. When I say bookshelf that’s probably inaccurate for a…
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What Happened by Hilary Clinton
I just had a chance to read What Happened am glad that I didn’t pay good money for this book. I found it both insightful and disappointing in equal measures. Clinton conveys her emotion really well. She also deeply loves power and policy. I don’t mean that in a megalomaniac way; but in a deep…
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Netflix DVD service + more things
Why 2.7 million Americans still get Netflix DVD service in the mail – CNN – Netflix also has plenty of DVD customers in urban areas who prefer the service for its convenience and selection of movies, spokeswoman Annie Jung says. “People assume that our customers must either be super seniors or folks that live in the…
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Marketers bookshelf recommendations
My recommendations for a marketers bookshelf is based on my own reading. My own experience is very consumer, brand communications and behavioural change focused. Here’s some recommendations, they aren’t in a ranking or grouped in a particular order. Insights, planning and strategy Most marketing communications projects are trying to create some sort of behavioural change…
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WhatsApp Business & other news
WhatsApp Business Introducing the WhatsApp Business App | WhatsApp blog – a free-to-download Android app for small businesses. Our new app will make it easier for companies to connect with customers, and more convenient for our 1.3 billion users to chat with businesses that matter to them. Here’s how: Business Profiles: Help customers with useful information such…