Search results for: “advertising”
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Geico advertising + more things
Geico advertising What prompted me to write about Geico advertising was a stream of news from marketing services companies about the state of technology company advertising. At the time of writing Stagwell are just the latest marketing services firm after S4, IPG, Omnicom and WPP have pinned declining profits on a reduction in technology company…
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LONDON Advertising + more things
My friends at LONDON Advertising have rolled out a TV and out of home campaign for themselves. Advertising and creative agencies usually market themselves. This might be: It is usually consumer brand clients, or those that want to promote their corporate brand (think Oracle or Vodafone) that do TV and out of home advertising. Which…
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Salience overloads advertising
Salience is the buzz word of the moment in advertising circles. What is salience? According to Siri salience is a noun. It’s definition: the property of being particularly noticeable or important. Historically, when you tested an ad through the likes of Kantar. One of the attributes that an ad would be measured on is salience.…
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The advertising industry post (prompted by WPP’s 2017 financial results)
Sometimes the most straightforward posts take the longest to write. When I started on this one last week the big question in the minds of people who watch the big advertising conglomerates is are WPP numbers a company problem or an industry problem? WPP is looking to simplify its structure with a view to becoming…
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Amazon advertising + other news
Amazon advertising This Amazon advertising pitch deck is interesting for a number of reasons They claim that Amazon advertising data taps into consumer purchase behaviour both on and off Amazon – that would be of interest to anti-trust regulators Otherwise the Amazon advertising seems to have both Facebook and Google advertising offerings squarely in its…
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Online advertising targeting
Ad blocking has become a thing; with a UK government minister likening it to a protection racket kneecapping online advertising targeting. This felt similar to the the early 2000s and political action against file sharing. A cursory glance of publicly available data shows a few things: This starts to paint a picture of something being broken in the…
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Advertising isn’t the problem, telecoms are
Advertising isn’t the problem with ad blockers, at least not the sole problem. A few days ago I explained why I thought that tracking was the problem that ad blockers are designed to deal with. From a consumer point-of-view the time it takes to load a page is unacceptable for a significant minority of internet…
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Native advertising + other news
Native advertising Podcasting embraces native advertising | Digiday – interesting as podcasting historically has struggled with finding a advertising model and native advertising doesn’t fit that comfortably in the performance orientation of online ads. Native advertising does make sense in podcasting as it shouldn’t affect the podcasters flow and content integrity too much – more marketing…
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Drones in advertising and things that caught my eye this week
Pepsi has got in on drones in advertising before it all goes a bit lame and tired. Some really interesting projection mapping type effects as well Drones in advertising builds on work that has been done since the Beijing olympics on the use of drone swarms for massed visuals that are complementary to fireworks and…