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Salience overloads advertising

Reading Time: 4 minutes Salience is the buzz word of the moment in advertising circles. What is salience? According to Siri salience is a noun. It’s definition: the property of being particularly noticeable or important. Historically, when you tested an ad through the likes of Kantar. One of the attributes that an ad would be measured on is salience. […]

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The advertising industry post (prompted by WPP’s 2017 financial results)

Reading Time: 6 minutes Sometimes the most straightforward posts take the longest to write. When I started on this one last week the big question in the minds of people who watch the big advertising conglomerates is are WPP numbers a company problem or an industry problem? WPP is looking to simplify its structure with a view to becoming […]

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Black flag operation Facebook advertising?

Reading Time: < 1 minute In the wake of Brexit and the election of Donald Trump there is an increased focus on Facebook advertising. I would have thought that the one I was served the other day would have been the equivalent of a three-alarm fire for the advertising team? I didn’t have the presence of mind to look at […]