Search results for: “big food”

  • Obesity + big food

    Just over a week ago Coca-Cola announced measures to to deal with the social issue of obesity. It was an interesting move and on the surface of it a victory for pressure groups looking to tackle ‘Big Food’ related issues. The less charitable could also argue that Coca-Cola is trying to make a CSR (corporate…

  • Food film trilogy + more stuff

    Food film trilogy PES are a stop motion animation house, whom I was introduced to by Guy, one of the creative directors that I work with. Film food trilogy is one set of films that they did a number of years ago, over a seven year period. The film food trilogy starts with Western Spaghetti…

  • O2O (online to offline) big in China

    My friend Sam Sun used to flag up O2O as the most important trend he saw when we worked together on mainland Chinese campaigns. O2O means online-to-offline. An integration of digital marketing tactics with marketing to drive retail footfall. O2O in China In China, there is real consumer demand for this type of marketing. Tencent…

  • Big content + more news

    Big content “Big Content” Is Strangling American Innovation – Harvard Business Review – ‘Big content’ is an interesting turn of phrase. It has a lot of negative connatations like ‘big tobacco’, ‘big food’ or ‘big pharma’. While ‘big content’ doesn’t kill people with its actions, it does capture the malignancy on society and on the…

  • Machine learning powered services + more

    Machine learning powered services Intelligent Relations – Matt Muir nails this in his take down of their machine learning powered media relations platform – Vapid, largely-pointless busywork which despite its almost universal lack of import is nonetheless treated by its practitioners as somehow REALLY VITAL and with a reverence normally reserved for stuff that matters…

  • Cyberpunk 2077 & other things

    E3 largely past me by, except for this trailer for forthcoming game Cyberpunk 2077.  Loving the William Gibson’s sprawl trilogy era meets synth-wave vibe to Cyberpunk 2077. Cyberpunk 2077 is being developed by the same studio that adapted The Witcher books to computer games. This is a few years old, but Blu e-cigarettes put together…

  • The Bell Pottinger Post

    PR firm Bell Pottinger has got entangled in a mess of the South African government and the Gupta family.  More people have written about this in depth, so I will just link to them at the bottom of the post. Here’s some thoughts on it all There but for the grace of God go I…

  • Alan Kay on AI + more

    Alan Kay Computing pioneer Alan Kay on AI, Apple and future – FactorDaily – interesting take on current approaches to AI by computer pioneer Alan Kay. I first came across Alan Kay in Bob Cringely’s book Accidental Empires. The fact that you can read this page in a browser window is partly down to Alan Kay.…

  • George Lois + more news

    George Lois 7 Pieces of “Damn Good” Creative Advice From ’60s Ad Man George Lois | Co.Create | creativity + culture + commerce – George Lois came up with 5 pieces of obvious advice but worth restating. George Lois is most famous for the decade he spent as an art director at Esquire. He started…