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Thanks to Delphine at Traackr UK for inviting me alone to their event last week. I started to make notes about what was being presented but in the end also started writing reactive notes as thoughts occurred to me. Here they are below (with the spelling corrected). The event was given the theme of ‘beyond […]
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And1 tapped culture I worked peripherally on And1 early on in my career, but it didn’t catch fire in Europe than it did in the US. I hadn’t known the full extent of the buzz marketing campaign that backed up the brand in the US. Here’s the early versions of their ‘mix tapes’, which did […]
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Coinbase advertises during Super Bowl On Monday afternoon, the buzz amongst my colleagues in New York was the Super Bowl from the night before. In particular the advertising and one advert by Coinbase sparked more discussions than others. The advert was divisive. Some people that there was something wrong with their smart TV which had […]