Ged Carroll

Search results: buzz marketing

Traackr – beyond the buzzword event

Published: (Updated: ) in business | 商業 | 상업 | ビジネス, fmcg | 雜貨業務 | 소비재 | 食料品事業, ideas | 想法 | 생각 | 考える, london | 倫敦 | 런던 | ロンドン, luxury | 奢華 | 사치 | 贅沢, marketing | 營銷 | 마케팅 | マーケティング, online | 線上 | 온라인으로 | オンライン, technology | 技術 | 기술 | テクノロジー by .

Thanks to Delphine at Traackr UK for inviting me alone to their event last week. I started to make notes about what was being presented but in the end also started writing reactive notes as thoughts occurred to me.  Here they are below (with the spelling corrected). The event was given the theme of ‘beyond […]

And1 + other stuff

Published: in branding | 品牌推廣 | 브랜드 마케팅 | ブランディング, china | 中國 | 중국 | 中華, consumer behaviour | 消費者行為 | 소비자 행동, culture | 文明 | 미디어와 예술 | 人文, economics | 經濟學 | 경제학 | 経済, energy | 能源 | 에너지 | エネルギー, ethics | 倫理 | 윤리학, hong kong | 香港 | 홍콩 | 香港, innovation | 革新 | 독창성 | 改変, luxury | 奢華 | 사치 | 贅沢, marketing | 營銷 | 마케팅 | マーケティング, materials | 原料 | 원료 | 原材料, media | 媒體 | 미디어 | メディア, online | 線上 | 온라인으로 | オンライン, retailing | 零售 | 소매업 | 小売業, security | 保衛 | 정보 보안 | 情報セキュリティー, style | 時尚 | 유행 | ファッション, telecoms | 電信 | 통신 | テレコム, web of no web | 無處不在的技術 | 보급 기술 | 普及したテクノロジー, wireless | 無線 |무선 네트워크 | 無線 by .

And1 tapped culture I worked peripherally on And1 early on in my career, but it didn’t catch fire in Europe than it did in the US. I hadn’t known the full extent of the buzz marketing campaign that backed up the brand in the US. Here’s the early versions of their ‘mix tapes’, which did […]

Coinbase Super Bowl ad

Published: in design | 設計 | 예술과 디자인 | デザイン, finance | 은행업, marketing | 營銷 | 마케팅 | マーケティング, online | 線上 | 온라인으로 | オンライン, software | 軟件 | 소프트웨어 | ソフトウェア, web of no web | 無處不在的技術 | 보급 기술 | 普及したテクノロジー, wireless | 無線 |무선 네트워크 | 無線 by .

Coinbase advertises during Super Bowl On Monday afternoon, the buzz amongst my colleagues in New York was the Super Bowl from the night before. In particular the advertising and one advert by Coinbase sparked more discussions than others. The advert was divisive. Some people that there was something wrong with their smart TV which had […]