Ged Carroll

Search results for: “buzz marketing”

  • Traackr – beyond the buzzword event

    Thanks to Delphine at Traackr UK for inviting me alone to their event last week. I started to make notes about what was being presented but in the end also started writing reactive notes as thoughts occurred to me.  Here they are below (with the spelling corrected). The event was given the theme of ‘beyond…

  • Cyborg

    I was started down the train of thought to think about the idea of a cyborg based on a discussion with my colleague Colleen with regards to the changes we had been seeing in consumer behaviour. With that in mind I thought I would reflect on what my understanding of what cyborgs are. Cyborg in…

  • And1 + other stuff

    And1 tapped culture I worked peripherally on And1 early on in my career, but it didn’t catch fire in Europe than it did in the US. I hadn’t known the full extent of the buzz marketing campaign that backed up the brand in the US. Here’s the early versions of their ‘mix tapes’, which did…

  • Coinbase Super Bowl ad

    Coinbase advertises during Super Bowl On Monday afternoon, the buzz amongst my colleagues in New York was the Super Bowl from the night before. In particular the advertising and one advert by Coinbase sparked more discussions than others. The advert was divisive. Some people that there was something wrong with their smart TV which had…

  • Yahoo Answers

    Back in 2005, I worked in the search group at Yahoo!. One of the projects that I worked on was Yahoo Answers. 16 years later, Yahoo Answers is being closed down. I thought I would capture some of my memories and inside knowledge on Yahoo Answers. But first we need some context so that what…

  • Things that caught my eye this week

    House music producer Roy Davis Jr put together an amazing mix for Phonica Records and I have been vibing off it for most of the week. An old, but good music video put together by my long time colleague Haruka. It’s a mix of found footage and painting done on 16mm film. I’m not so…

  • The influence post

    Mark Ritson wrote an op-ed over at Marketing Week on influence and influencers. Whilst it lacked nuance on the subject area, a lot of what it said is true. Go over and have a read; I’ll be waiting for when you come back. Whilst I disagree on the finer points, what Ritson wrote needed to be…

  • Cannes and VidCon outtakes

    Cannes and VidCon – I had the chance to read around a lot of the stuff around the events and listened to Ogilvy’s webinar. Here were the key things that struck me. There is blind faith amongst brand about the benefits of influencers and social.  I find this particularly interesting because it represents a number…

  • Yahoo’s downfall

    I’ve seen a lot written about Yahoo’s downfall. Most of it lacks insight. And at the most basic level lacks precision. Yahoo is an employee who works at Yahoo! or Y! (the Y-bang). It was the best culture I ever worked in; and the most dysfunctional company that I ever worked for. I got to…