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What is brand purpose? For senior marketers who came up with a Jack Welsh influenced shareholder value focus, brand purpose was a seductive concept for otherwise empty and meaningless careers that could even be considered ‘bullshit jobs‘. Brand purpose campaigns are not coming from the need of consumers mostly but from the desire of marketeers […]
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A great YouTube teardown of the Ikea Symfonisk bookshelf speaker. The speaker works with a Sonos equipped home and was designed in conjunction with Sonos. The Symfonisk bookshelf speaker is part of a range. They’re built for convenience rather than high fidelity. Don’t expect it to last long after its warranty is over. The Sonos […]
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I started thinking about ‘brand winter’ when I read about TBWA Hong Kong and their ‘Brave Bear Pack’ offering. Campaign Asia describes as a new product focusing on growth hacking and cost efficient tools for surviving the financial winter brought on by Hong Kong’s anti-ELAB protests. I thought financial winter was an interesting metaphor to use […]
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The 2018 Brand Action Library by Planning Dirty has been published. I contributed one of the sections. You can view it and download it here. The 2018 Brand Action Library is a collection of campaign case studies for inspiration sorted by vertical market. it was collaborative efforts with planners and strategists from around the world, […]
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A while ago my friend Ian Wood did a kind of desert island discs meme asking friends on Facebook what six tracks were the soundtracks to their lives. Here were mine. What would be in your Desert Island Discs? Jim Reeves – Senor Santa Claus – My Dad was a Jim Reeves fan and Christmas […]