Ged Carroll

Search results: drum and bass

Brand purpose

Published: (Updated: ) in branding | 品牌推廣 | 브랜드 마케팅 | ブランディング, consumer behaviour | 消費者行為 | 소비자 행동, ethics | 倫理 | 윤리학, fmcg | 雜貨業務 | 소비재 | 食料品事業, ideas | 想法 | 생각 | 考える, marketing | 營銷 | 마케팅 | マーケティング by .

What is brand purpose? For senior marketers who came up with a Jack Welsh influenced shareholder value focus, brand purpose was a seductive concept for otherwise empty and meaningless careers that could even be considered ‘bullshit jobs‘. Brand purpose campaigns are not coming from the need of consumers mostly but from the desire of marketeers […]

Ikea Symfonisk speaker and other things that caught my eye this week

Published: (Updated: ) in culture | 文明 | 미디어와 예술 | 人文, design | 設計 | 예술과 디자인 | デザイン, security | 保衛 | 정보 보안 | 情報セキュリティー, technology | 技術 | 기술 | テクノロジー by .

A great YouTube teardown of the Ikea Symfonisk bookshelf speaker. The speaker works with a Sonos equipped home and was designed in conjunction with Sonos. The Symfonisk bookshelf speaker is part of a range. They’re built for convenience rather than high fidelity. Don’t expect it to last long after its warranty is over. The Sonos […]

Brand winter & how to cope

Published: (Updated: ) in branding | 品牌推廣 | 브랜드 마케팅 | ブランディング, china | 中國 | 중국 | 中華, fmcg | 雜貨業務 | 소비재 | 食料品事業, hong kong | 香港 | 홍콩 | 香港, ideas | 想法 | 생각 | 考える, marketing | 營銷 | 마케팅 | マーケティング, media | 媒體 | 미디어 | メディア by .

I started thinking about ‘brand winter’ when I read about TBWA Hong Kong and their ‘Brave Bear Pack’ offering. Campaign Asia describes as a new product focusing on growth hacking and cost efficient tools for surviving the financial winter brought on by Hong Kong’s anti-ELAB protests. I thought financial winter was an interesting metaphor to use […]

2018 Brand Action Library & things from last week

Published: (Updated: ) in culture | 文明 | 미디어와 예술 | 人文, innovation | 革新 | 독창성 | 改変, luxury | 奢華 | 사치 | 贅沢, marketing | 營銷 | 마케팅 | マーケティング by . Leave a Comment on 2018 Brand Action Library & things from last week.

The 2018 Brand Action Library by Planning Dirty has been published. I contributed one of the sections. You can view it and download it here. The 2018 Brand Action Library is a collection of campaign case studies for inspiration sorted by vertical market. it was collaborative efforts with planners and strategists from around the world, […]

Desert Island Discs

Published: (Updated: ) in culture | 文明 | 미디어와 예술 | 人文, meme | 模因 | 밈 | ミーム by .

A while ago my friend Ian Wood did a kind of desert island discs meme asking friends on Facebook what six tracks were the soundtracks to their lives. Here were mine. What would be in your Desert Island Discs? Jim Reeves – Senor Santa Claus – My Dad was a Jim Reeves fan and Christmas […]