Search results for: “email”
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What does a great email look like?
I often end up with my head in the data and need to check myself to ensure that the basics are happening. This was a deck that I pulled together on what does a great email look like? Why email marketing? Because it still works and provides relatively good value in terms of marketing spend.…
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Apple fixes email
Apple fixes email – despite millennials and social networks email is still the killer app of the web. But all is not good with email. I look at friends home screens and see thousands of unread emails in their inbox. They use search to find what they need. It gives me heart palpitations just looking…
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Brand clichés
Brand clichés have been in the background of my career in agencies, all the way through. I am sure that brand clichés will continue long after my career is over. I started off writing copy for technology clients. Short pithy marketing copy and longer thought leadership pieces, opinion editorials and white papers. Back when I…
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Y2K
Early last year, fashion started to pillage the late 1990s and early 2000s for fashion inspiration, which became a Y2K trend on social platforms and in the fashion media. But this divorced Y2K from its original meaning. Y2K was technologist short hand for a calendar problem in a lot of legacy systems that were designed…
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Pipes by Yahoo
I discovered something at the end of last year. The belatedly missed Yahoo Pipes was, in fact, officially called “Pipes by Yahoo.” I made that mistake, despite being well-versed in the brand guidelines, having spent a year working there with a copy consistently at my side. Now, why this journey down the memory superhighway? That’s…
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Complaint resolution + more things
Complaint resolution My mind cast back to one of the first modules I studied at college. There was a lecture on the role of complaint resolution as part of customer services. The idea was that effective complaint resolution engendered trust in a customer service function and was more likely to increase brand loyalty and recommendation…