Search results for: “email”

  • What does a great email look like?

    I often end up with my head in the data and need to check myself to ensure that the basics are happening. This was a deck that I pulled together on what does a great email look like? Why email marketing? Because it still works and provides relatively good value in terms of marketing spend.…

  • Apple fixes email

    Apple fixes email – despite millennials and social networks email is still the killer app of the web. But all is not good with email. I look at friends home screens and see thousands of unread emails in their inbox.  They use search to find what they need. It gives me heart palpitations just looking…

  • March 2024 newsletter – no. 8

    March 2024 newsletter introduction Welcome to my March 2024 newsletter which marks my 8th issue. I am glad that I have moved to the eighth issue. In between St Patrick’s day happening in March, and the number 8 being lucky according to the Chinese in a good place – I figure its a good omen…

  • Brand clichés

    Brand clichés have been in the background of my career in agencies, all the way through. I am sure that brand clichés will continue long after my career is over. I started off writing copy for technology clients. Short pithy marketing copy and longer thought leadership pieces, opinion editorials and white papers. Back when I…

  • February 2024 newsletter – No.7

    February 2024 newsletter introduction Welcome to my February 2024 newsletter which marks my 7th issue. I hope that your year of the dragon is off to a great start. The number 7 is a bit of a mixed bag, depending on how you look at it. In the old testament, the 7th heaven is where God’s…

  • Y2K

    Early last year, fashion started to pillage the late 1990s and early 2000s for fashion inspiration, which became a Y2K trend on social platforms and in the fashion media. But this divorced Y2K from its original meaning. Y2K was technologist short hand for a calendar problem in a lot of legacy systems that were designed…

  • Pipes by Yahoo

    I discovered something at the end of last year. The belatedly missed Yahoo Pipes was, in fact, officially called “Pipes by Yahoo.” I made that mistake, despite being well-versed in the brand guidelines, having spent a year working there with a copy consistently at my side. Now, why this journey down the memory superhighway? That’s…

  • Complaint resolution + more things

    Complaint resolution My mind cast back to one of the first modules I studied at college. There was a lecture on the role of complaint resolution as part of customer services. The idea was that effective complaint resolution engendered trust in a customer service function and was more likely to increase brand loyalty and recommendation…

  • January 2024 newsletter – this makes a half dozen

    January 2024 newsletter introduction Welcome to my January 2024 newsletter which marks my 6th issue – bringing us to a half dozen issues in total. Here’s a quick video introduction that I recorded with HeyGen. Dozen as a word in the English language comes from the french douzaine – meaning an assembly of 12 things…