Hyundai Hyundai have pushed out a campaign to teach British people how to pronounce the companies name properly. This is a well trodden path for foreign brands like Hyundai. My childhood featured ‘Nestle’s Milky Bars’ as the advertising jingle ignored the é at the end of Nestlé. I can only presume that it would be […]
Hydrogen fuel cells Hyundai and Ineos team up to develop hydrogen future | CAR Magazine BMW details fuel cell plans | EE News – I think that this move to hydrogen fuel cells makes more sense than lithium ion batteries. Hydrogen fuel cells are well understood, having been used by NASA during the Apollo space mission, […]
Nepotism in the creative industries Is nepotism really that bad? | LinkedIn – Jed Hallam wrote an essay on nepotism and the effects that he perceives it as having on inequality. Jed tries to steer a line on nepotism somewhere between recognising that the people may have an interest and talent, whilst pointing out inequality related […]
Joy of ownership Visvim’s Toshiyuki Ueno in this film made in partnership with Porsche Japan, as we learn about the fundamental philosophy of ‘monozukuri’, or craftsmanship, behind the storied Japanese brand, as well as Ueno-san’s joy of ownership with long-lasting products. Ueno’s joy of ownership comes from products that are potential candidates of what I […]
PPE Medpro While everyone from from organised criminals to Chinese government hackers were robbing governments blind during the COVID crisis, in the UK the scandal surrounding PPE Medpro seems particularly egregious. The tale of PPE Medpro goes back to the VIP programme that the UK government used to secure PPE through politically connected companies. PPE […]