Search results for: “innovation”
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Innovation signalling
What is innovation signalling? Innovation signalling has some similarities with its counterpart virtue signalling in terms of authenticity in terms of behaviour and the projected image. An organisation looks to demonstrate its ‘high degree’ of innovation with actions and projects with the external image firmly in mind. There may be an internal learning, or business…
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Laundry category innovation + more
Laundry without guilt A load of laundry without a load of guilt | Trendwatching – white good manufacturer looks to combat micro fibres. Laundry is a major CPG category and this project offers a potential for partnership with manufacturers, beyond the usual ‘X manufacturer recommends X laundry detergent’. Anti-solar panel The Anti-Solar Panel – A…
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By innovation only. Yet another iPhone launch
Apple’s September 10 event ‘By innovation only’ marked the autumn season of premium smartphone launches. It is also a bellwether of what we can expect from the technology sector. Mark Twain’s ‘History doesn’t repeat itself, but it rhymes’ fits especially well in the smartphone business. From a consumer perspective Apple’s 2019/20 iPhone range is basically…
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Innovation in hardware + more
Innovation in hardware How Streetwear Is Driving Innovation in Hardware | HYPEBEAST – the innovation in hardware that Hypebeast is concerned about is fasteners clips and connectors in clothing and accessories. Some streetwear brands are using zips in a similar way to Vivienne Westwood during punk. They are borrowing from technical clothing, military gear and…
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A few thoughts on innovation
I started thinking about a post on innovation, after an agency meeting about a possible project. My friend Nigel Scott has been researching the venture capital industry. His ideas fired some of the thoughts in this post. It caused me to reflect again on innovation and the way we think about it. Innovation rewards hard…
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Innovation stuckness + more 2018 trends
There are a number of people who have done great trends / predictions for 2018. I thought that I would focus on what I would like to see across three trends: innovation stuckness, lean web design, machine learning ethical considerations, buffer bloat and redefining what a technology start-up is. Smartphones are stuck in a period…
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In2 Innovation Summit
In2 Innovation summit I got invited to The Holmes Report‘s In2 Innovation summit. This happened earlier in the day than The Sabre EMEA awards. Here were my takeouts from the In2 Innovation summit in no particular order: Brad Staples presentation on reputation in a fake news environment gave me deja vu. It…
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Consumer Packaged Goods innovation
Consumer packaged goods innovation – CB Insights put together an interesting presentation on the changing landscape of the consumer packaged goods sector. The key takeouts for me were: The similarity to the technology sector in terms of startups developing a brand and selling out to a bigger firm A key part of what they are…
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On innovation
Before I start to reflect on innovation, let me tell you story from my my old agency days. Back in the day I used to work agency side on the Microsoft account. Unlike a lot of my colleagues who worked on it full time, my workload was usually tangental to everything else that I had…