Ged Carroll

Search results: innovation

Laundry category innovation + more

Published: (Updated: ) in branding | 品牌推廣 | 브랜드 마케팅 | ブランディング, china | 中國 | 중국 | 中華, design | 設計 | 예술과 디자인 | デザイン, fmcg | 雜貨業務 | 소비재 | 食料品事業, hong kong | 香港 | 홍콩 | 香港, marketing | 營銷 | 마케팅 | マーケティング by .

Laundry without guilt A load of laundry without a load of guilt | Trendwatching – white good manufacturer looks to combat micro fibres. Laundry is a major CPG category and this project offers a potential for partnership with manufacturers, beyond the usual ‘X manufacturer recommends X laundry detergent’. Anti-solar panel The Anti-Solar Panel – A […]

By innovation only. Yet another iPhone launch

Published: (Updated: ) in gadget | 小工具 | 가제트 | ガジェット, ideas | 想法 | 생각 | 考える, technology | 技術 | 기술 | テクノロジー, wireless | 無線 |무선 네트워크 | 無線 by .

Apple’s September 10 event ‘By innovation only’ marked the autumn season of premium smartphone launches. It is also a bellwether of what we can expect from the technology sector. Mark Twain’s ‘History doesn’t repeat itself, but it rhymes’ fits especially well in the smartphone business. From a consumer perspective Apple’s 2019/20 iPhone range is basically […]

A few thoughts on innovation

Published: (Updated: ) in business | 商業 | 상업 | ビジネス, innovation | 革新 | 독창성 | 改変, technology | 技術 | 기술 | テクノロジー by . Leave a Comment on A few thoughts on innovation.

I started thinking about a post on innovation, after an agency meeting about a possible project. My friend Nigel Scott has been researching the venture capital industry. His ideas fired some of the thoughts in this post. It caused me to reflect again on innovation and the way we think about it. Innovation rewards hard […]

In2 Innovation Summit

Published: (Updated: ) in business | 商業 | 상업 | ビジネス, ideas | 想法 | 생각 | 考える, london | 倫敦 | 런던 | ロンドン, marketing | 營銷 | 마케팅 | マーケティング, media | 媒體 | 미디어 | メディア, out and about | 事件 | 종목 | 催し物 by .

In2 Innovation summit   I got invited to The Holmes Report‘s In2 Innovation summit. This happened earlier in the day than The Sabre EMEA awards.    Here were my takeouts from the In2 Innovation summit in no particular order:   Brad Staples presentation on reputation in a fake news environment gave me deja vu. It […]

Consumer Packaged Goods innovation

Published: (Updated: ) in business | 商業 | 상업 | ビジネス, ideas | 想法 | 생각 | 考える, innovation | 革新 | 독창성 | 改変, marketing | 營銷 | 마케팅 | マーケティング, technology | 技術 | 기술 | テクノロジー by .

Consumer packaged goods innovation – CB Insights put together an interesting presentation on the changing landscape of the consumer packaged goods sector. The key takeouts for me were: The similarity to the technology sector in terms of startups developing a brand and selling out to a bigger firm A key part of what they are […]