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  • February 2024 newsletter – No.7

    February 2024 newsletter introduction

    Welcome to my February 2024 newsletter which marks my 7th issue. I hope that your year of the dragon is off to a great start.

    Strategic outcomes

    The number 7 is a bit of a mixed bag, depending on how you look at it. In the old testament, the 7th heaven is where God’s throne is, alongside the angels. It had been considered a place of happiness, hence Gwen Guthrie’s Seventh Heaven. In Mandarin, the number is considered generally a positive thing, the number is a homophone for ‘arise’ and ‘life essence’. But that’s only half the story.

    Chinese Ghost Story

    Indications of 7’s unlucky nature include the seventh month in the lunar calendar being a ‘ghost month’. In Cantonese, it is a homophone for a vulgar way of saying penis. I hope your February wasn’t a dick of a month. 

    For film buffs it’s almost 28 1/2 years since the transgressive crime thriller Seven was released. It was a break out hit and became the seventh highest grossing film of 1995, behind Die Hard with a Vengeance, Toy Story and Apollo 13. It beat out other films like Braveheart in box office earnings, but Braveheart ran away with the Oscars. 

    Let’s hope that feng shui master Michael Chiang is correct in terms of the positive energies from the year of the dragon.

    New reader?

    If this is the first newsletter, welcome! You can find my regular writings here and more about me here

    Things I’ve written.

    • FOOH – and the ethical and marketing challenges it presents with a thought experiment harking back to the golden age of pornography.
    • Technonationalism – how current technological developments mirror the cold war and the 20th century Asian economic miracle.  
    • Innovation signalling – how innovation is used by brands for show, rather than for genuine progress.
    • Pipes by Yahoo – a remarkable web service that also causes us to reflect on the post modern web of today.
    • Hong Kong measurements – how something as simple as measurement units are a melding of culture, history, modernity and politics in a time of change.
    • Y2K was always more than a fashion phase, but it seems to have faded from the zeitgeist which means the fashion takes have no context. Here’s a bit of context for you.

    Books that I have read.

    • What the Taliban Told Me by Ian Fritz. Fritz writes really, really well, otherwise I probably wouldn’t have been able to complete his personal memoir about his upbringing, service in Afghanistan onboard an AC-130 gunship and depression. In some ways it reminded me of Jarhead – Anthony Swofford’s memoirs of his life up to the time of being in the US Marines during the first Gulf War. Swofford’s book came out a decade and a half after his service. Fritz’ book feels much more immediate and without the flashes of humour and beauty that was in Swofford’s book.
    • Leftover Women: The Resurgence of Gender Inequality in China by Leta Hong Fincher. This was originally written in 2016, but has been updated to incorporate changes over subsequent years. It shows how government policy, ethnographic-nationalism, law enforcement, the legal system, collective punishment and community pressure is applied on modern women. I still find the content covering domestic violence shocking. This isn’t the China of Mao where in theory women hold up half the sky, instead it seems to be on a trajectory that would eventually see it closer to Mao’s view of China’s population, or Ceaușescu’s Decree 770 and other associated pro-natalist laws. This is a world away from the equally oppressive one-child policy, which had been brought in to deal with population related problems from the Mao-era.
    • The Big Book of Cyberpunk edited by Jared Shurin. I am huge fan of cyberpunks better known authors: William Gibson, Neal Stephenson and Bruce Sterling. This collection of 100+ stories written by authors from 25 countries is a mixed bag, but that’s no bad thing.

    Things I have been inspired by.

    J Walter Thompson Wunderman Thompson VML Intelligence launched their annual Future 100 report. It’s a great read and its continuity over the years makes it stand apart from the plethora of trends reports that get published every year. Their trends which intersect luxury and health are particularly interesting:

    • Althluxe
    • Bioharmonizing spas
    • Longevity resorts
    • Idyllic idleness

    Author Cory Doctorow’s essay for Locus magazine plays devil’s advocate in considering the future of the crypto-based ecosystem and artificial intelligence is well worth a read. Doctorow speculates on what kind of bubble artificial intelligence is likely to become and the effect that its deflation may have. He draws on the outcomes of tech bubbles in the past including the dot com bubble and the telecoms bubble that accompanied it.

    Just Conecting published a report on what seems to work on LinkedIn. It’s an interesting snapshot of what works at the moment, I am sure things will change over time as the algorithm evolves. Much of the focus seems to be orientated towards personal branding over business brands.

    Over at Japan House, I marvelled at the exhibition Ainu Stories: Contemporary Lives by the Sara River. The Ainu are native to Japan’s northern islands and have survived for millenia in the extreme cold. Historically they were discriminated against, but now there is an appreciation of their culture. The art pieces on display are unique in their design, but share the attention to detail one sees in other Japanese work.

    The Science Museum has an amazing exhibition on: Zimingzhong 凝时聚珍: Clockwork Treasures from China’s Forbidden City. Prior to the opium wars, UK craftsmen created fantastic clockwork-powered creations that were given as gifts to the emperor of China. The exhibition finishes on June 2, 2024. I went during Chinese new year. I came away with a refreshed appreciation of modern watchmaking complications, in particular devices like ‘minute repeaters’.

    NS Lyons magnus opus The China Convergence is read by Regina Doman. Lyons’ premise is that western systems have converged with China’s approach to governance due to the rise of the technocrat. In this respect his perspective is similar to that shared by documentary maker Adam Curtis. Like Curtis, Lyons’ The China Convergence asks uncomfortable questions of us. Are we basically a less extreme version of the same system to the presses of mass and scale?

    While we’re talking China, I can recommend the China Update YouTube account that provides a concise summary of Chinese business news and economic analysis garnered from a wide range of Chinese and western business publications.

    Finally, IPSOS ongoing collection of reports this time reflects on the power of nostalgia. This time focusing on youth culture from cottage-core, Barbie mania, vinyl to vintage technical clothing and streetwear and the underlying drivers behind it. Why Nostalgia Is So ‘Fetch’ Right Now by Samira Brophy is well worth a read.

    2023 Global Trends Report by ACROSS Health is a great census of healthcare professional media preferences and insight into omnichannel communications trends for pharmaceutical marketing. It is good reading and indicates that pharma clients who have an excessive efficiency bias and want to go to digital-only customer journeys will be left behind by peers taking a mixed approach.

    Things I have watched. 

    Agent Hamilton – Carl Gustaf Hamilton is a Swedish answer to James Bond or Jack Ryan. Hamilton was the main character in a series of books written by a former investigative journalist, Jan Guillou, who served time in Sweden for exposing illegal intelligence operations. Guillou wrote the first Hamilton book in 1986 and the last one in 2012.

    Blake and Mortimer – if you’re a fan of TinTin, you’ll like Blake and Mortimer as both come from the French -Belgian comic tradition. This cartoon series is based on the adventures of an eminent Scottish scientist and a British military intelligence officer in mid-century Europe. It’s nice light entertainment and I can recommend the graphic novels as well of which there are now 30+ stories including the Before Blake and Mortimer off-shoots. The authors have also wrote other excellent series like XIII.

    Useful tools.

    Audio Hijack 4.3

    Rogue Amoeba’s Audio Hijack has been a mainstay on my Mac for far more years than I care to mention. It was great for everything from recording conference talks to putting together quick and dirty talk tracks that concepting films can be cut too. Version 4.3 features OpenAI’s Whisper transcription software that can cater to transcribing dozens of languages. I have found it better than tools like Otter.ai for me.

    Krisp

    Krisp.ai is a freemium service providing intelligent noise cancellation, call transcripts and meeting notes all in one. It works with Teams, Google Meetup, Slack and Zoom.

    Obsidian

    Just like Evernote back in the day, Obsidian has become a bit of a cult app for those that find it really useful. At its heart, it is a note taking and writing application. It will sync between desktop and mobile devices, but that costs $8/month – which is expensive. I haven’t been using it beyond a quick trial, as I have a well-defined set of tools that I use and Obsidian didn’t really slot in well. But I can appreciate the value of it to others. One thing I would be leery of, if you are moving to Obsidian is the cottage industry in snake oils salespeople hawking the ‘ultimate’ online course for Obsidian. Instead check out Obsidian’s own community pages of courses.

    Todoist

    Todoist is a shareable to do list that places it somewhere between quick and dirty project management and personal productivity. I am giving it a try following a recommendation from a friend. It’s not about whether products like this are good or not, but usually if it fits into your style of working, so your mileage may vary.

    Personal Update.

    the adforum phnx 2024 jury badge

    More details on the awards here.

    The sales pitch.

    Now taking bookings for strategic engagements (from the end of April onwards) or discussions on permanent roles. Contact me here.

    More on what I have done to date here.

    bit.ly_gedstrategy

    The End.

    Ok this is the end of my February 2024 newsletter, I hope to see you all back here again in a month. Be excellent to each other.

    Don’t forget to share and subscribe!

    Let me know if you have any recommendations to be featured in forthcoming issues. 

  • Huamei Qiu + more stuff

    Huamei Qiu

    Huamei Qiu is now an intellectual property lawyer based in Germany. Three years ago she featured in a New York Times documentary about the pressures on Chinese women to marry. She comes across in the film as bright, smart and engaging. She’s pretty in a girl-next-door kind of way with a flattering pixie haircut and definitely someone’s potential partner in a marriage rather than merely a trophy wife.

    Love reading, read good books…

    She has followed the party’s advice to build a good future for herself. As woman in China, she should be a hot commodity relatively speaking in the dating pool. As we see Huamei Qiu face a match maker; you realise that something is very rotten in the Chinese dating market. What Ms Qiu is looking for isn’t that much. Someone who is respectful, educated and ambitious. What I thought would have been hygiene factors? Instead, Huamei Qiu is told, her time is running out and she needs to settle fast.

    China has more men than women in the marriage market, which should mean they would have to compete harder if you think about it as an economic model. Instead Huamei Qiu existed in a Kaftaesque world. I know about the government policy about leftover women, but this just left me feeling angry and frustrated on her behalf.

    Beauty

    The Class Politics of Instagram Face – Tablet Magazineby approaching universality, Instagram Face actually secured its role as an instrument of class distinction—a mark of a certain kind of woman. The women who don’t mind looking like others, or the conspicuousness of the work they’ve had done. Those who think otherwise just haven’t spent enough time with them in real life. Instagram Face goes with implants, middle-aged dates and nails too long to pick up the check. Batting false eyelashes, there in the restaurant it orders for dinner all the food groups of nouveau riche Dubai: caviar, truffle, fillers, foie gras, Botox, bottle service, bodycon silhouettes. The look, in that restaurant and everywhere, has reached a definite status. It’s the girlfriend, not the wife

    Branding

    Girlguiding unveils redesign across Brownies, Rainbows, and more | Creative Review 

    Business

    Ford’s self-repossessing car patent is a nightmare of the connected-car future – The Verge – surprised that the current onboard vehicle systems aren’t letting repo people where they are

    China

    What party control means in China | The EconomistThe workings of Chinese power are not easy for outsiders to follow. Visitors to some official buildings, for example, are greeted by two vertical signboards, one bearing black characters, the other red. The black-lettered sign denotes a government department. Red characters signal an organ of the Communist Party. In bureaucratic slang this is known as “party and government on one shoulder-pole”. Sometimes the two offices oversee the same policy area, and employ some of the same officials. They are not equally transparent. Especially when meeting foreigners, officials may present name cards bearing government titles but stay quiet about party positions which may or may not outrank their state jobs. Many party branches are not publicly marked at all. It is a good moment to remember this quirk of Chinese governance. The annual session of the National People’s Congress (npc), the country’s largely ceremonial legislature, is under way from March 5th to 13th. This year’s npc meeting comes after a big party congress last October. At that gathering China’s supreme leader, President Xi Jinping, secured a norm-trampling third term

    Economics

    FT Swamp Notes: Vladmir Putin’s Russia is much more broke than we think 

    Canary in coal mine type indicator for a recession – South Korea semiconductor inventory hits record high | DigiTimes 

    FMCG

    Cultural innovation: how brands remain agile and relevant 

    Hong Kong

    Hong Kong property: market remains stuck in doldrums as city’s border reopening is not quite the magic bullet hoped for, JLL report says | South China Morning Post – why would you buy in Hong Kong when it isn’t sufficiently differentiated from other Chinese cities. Also worth bearing in mind: Hong Kong’s New Normal Isn’t Fooling Anyone | BloombergThe [Hello HK] marketing push — which celebrates colonial-era historic attractions such as the Peak Tram and features Cantopop stars who were popular before the 1997 return to Chinese sovereignty — resembles what you might expect if you had engaged China’s state broadcaster to make a promotional video about Hong Kong as it was before the Communist Party decided to erase the city’s autonomy. That place no longer exists.

    Hong Kong TV Company Deploys Stars as Salespeople on Taobao | Sixth Tone – TVB scrapes barrel to try and profit from nostalgia of when it was relevant to mainland Chinese culture

    Ideas

    Robots are performing Hindu rituals — some devotees fear they’ll replace worshippers

    Luxury

    FT Fashion Matters: Prada’s very good year 

    Media

    Pornhub made free porn accessible to everyone—but at what cost? | Document magazine – Pornhub’s meteoric rise and reputational downfall is just the latest entry in the clash between consent, cash, and censorship on the internet

    Daring Fireball: Not From The Onion, I Swear: the WWE Is Trying to Legalize Betting on Pro Wrestling 

    Online

    Meet the Japanese Politician Who Won’t Show Up for Work – fantastical online scandal involving a Japanese politician on the lam

    Google – Headless chicken pt. II – Radio Free Mobile – this reminds me of Yahoo! in the mid-2000s, when I worked there. Its size and prior success ensnares it. Projects are likely being started and closed rapidly. It is struggling to meaningfully redefine itself and regain its agility

    Meta is building a decentralized, text-based social network | Platformer – going after Twitter & Mastadon

    Security

    Sanctions further delay Russian missile early warning program in space | Defence News 

    WhatsApp: Rather be blocked in UK than weaken security – BBC News

    ‘Something Was Badly Wrong’: When Washington Realized Russia Was Actually Invading Ukraine – POLITICO

    Studying Ukraine war, China’s military minds fret over US missiles, Starlink | Reutersthe Ukrainian conflict had provided impetus to long-standing efforts by China’s military scientists to develop cyber-warfare models and find ways of better protecting armour from modern Western weapons. “Starlink is really something new for them to worry about; the military application of advanced civilian technology that they can’t easily replicate,” Koh said. Beyond technology, Koh said he was not surprised that Ukrainian special forces operations inside Russia were being studied by China, which, like Russia, moves troops and weapons by rail, making them vulnerable to sabotage.

     EXCLUSIVE: Erik Prince’s Love Letter to “Europe’s Last Dictator” | The Cole Report 

    ASML chief warns of IP theft risks amid chip sanctions | Financial Times 

    Germany reviews security risks posed by China’s 5G technology | Financial Times 

    Singapore

    Singapore offers substantial subsidies to entice TSMC to build 12-inch fab locally

    Wireless

    Interesting ways to hack your way through the process on to getting a Starlink service; even when your location may not be accepting new applications.

  • Pro IRA memes + more things

    Why Are Teens Sharing Pro IRA Memes on TikTok? | Slate – pro IRA memes aren’t that they seem. The pro IRA memes aren’t literal support for the armed struggle. But are comments on the politics of the day. The helpless of COVID, BLM and access to healthcare. Provos have become meme fodder to discuss other issues. This give you an idea of how fast the Good Friday agreement has faded into history

    Taiwan unveils new-look passports to avoid ‘China confusion’ | South China Morning PostSouth China Morning Post it is all because of the confusion and discrimination created when our people travel abroad only to be identified as nationals of China,” he said. Wu said that since the coronavirus pandemic began in January, many Taiwanese people had faced discrimination at immigration checkpoints because they had been mistaken for mainland Chinese nationals. More Taiwan related topics here.

    FBI investigates deaths of mining executives in UK corruption probe | Financial Times – this reads like the start of a good novel

    Who are the four in ten Britons who say “advertising helps me choose what to buy”? | YouGov – tend to be younger, female and more idealistic

    The Epic Battle for the Soul of Antitrust | Verfassungsblog – interesting read about US antitrust law

    Unilever plans to remove oil-based ingredients from all cleaning products | Business | The Guardian – this is interesting, how will they get the non-oil chemicals to scale, and how much energy needs to be put in to make it happen? Is it just shuffling the carbon footprint to other parts of the supply chain?

    Japan, pioneer of one-person economy | Apple Daily – Japan pioneered the singleton economy. Now China is catching up: Mainland singles break 200 million: a look into savoring singledom in Shanghai – their economic power explains how the Chinese government dialogue went from ‘leftover women’ to ‘little sisters’. Interesting analysis from Hong Kong’s Apple Daily

    Louis Vuitton
    Louis Vuitton shop display in Hong Kong

    LV knock-offs in China implanted with chip to pass off as branded bags: reports – inevitable and impressive. It reminds me of when I first visited Hong Kong and bought a couple of pirate CDs. These weren’t ripped on CD burning equipment like in a PC, but in a proper CD pressing plant. The packaging was far superior to the original items and even had holograms that marked them as being genuine pirate copies of a high quality. I think that Louis Vuitton not being able to trust their staff is more worrying: A Louis Vuitton Employee Allegedly Sold Unreleased Bags to Counterfeiters So They Could Make Better Fakes 

    Should Google’s Ad Market Be Regulated Like the Stock Market? | WIRED – author argues that it should as it runs the market and is the largest buyer and seller in the market

  • Protect Hong Kong heritage + more

    Officials in unprecedented move to protect Hong Kong’s heritage by creating new system to save modern buildings from developers’ wrecking ball | South China Morning Post – potentially big move, it would be interesting to see how this goes down with the developers. Protect Hong Kong heritage as a concept has picked up momentum over past few years. A point of inflection was the demolition of Queen’s Pier in 2007 as part of land reclamation work in Central. The bigger issue is that the support to protect Hong Kong heritage would be seen by the mainland authorities as an inherently political movement looking to cling to old colonial ways. More on Hong Kong here.

    Harry’s and Dollar Shave Club upended the shaving industry — then conglomerates snapped them up – Axios – former Treasury secretary Larry Summers quotes on Twitter were very interesting. They reflect on a challenge that European tech start ups have faced for decades: “This article is as vivid an example as I have seen of the need for an overhaul of US antitrust. If this can be happening in shaving industry, problems may be pervasive even outside technology. The interesting question is how much of the problem is failed enforcement of existing law and how much is that existing law needs to be altered. I suspect the former. You do not have to have a broad new theory of antitrust to be appalled by these developments. They look terrible for consumer welfare.”

    Google may decide to charge for Google My Business listings – Search Engine Land – you have to wonder about this. Google for years beat up Yahoo!, Kelkoo etc over paid inclusion

    Analysis: Edelman ‘Undaunted’ Amid Perfect Storm | Holmes Report – interesting read, if a rather naive view of what ad agencies do now

    Planning tool: 100 Ideas On Tiny Budgets – Planning Dirty – something that I helped out on. Handy for planners (Google Slides)

    A Mysterious Hacker Group Is On a Supply Chain Hijacking Spree | WIRED – surprised that this hasn’t happened more often

    Opinion | Nike Told Me to Dream Crazy, Until I Wanted a Baby – The New York Times – of course Nike hates women, look at their manufacturing practices, this sponsorship story should be no surprise as it fits into a wider narrative. But they love female consumers who buy Nike

    A History of Competition: The Impact of Antitrust on Hong Kong’s Telecommunications Markets | Fordham Intellectual Property, Media and Entertainment Law Journal – I’ve only got part way through this but interesting reading for anyone working on clients in the Hong Kong mobile provider market (PDF)

    K-pop’s rise in China is fueling fears of a masculinity crisis | Quartz – I suspect that a lot of this is government agenda driven. A bit like the notion of ‘leftover women’. ‘Masculine’ hiphop culture also poses a problem

    SoundCloud » Share new music on SoundCloud directly to Instagram Stories – this makes a lot of sense when you think about how music marketing has become much more data centric and meme driven. Old Town Road: The Best Entertainment Case Study of 2019 Lil Nas X being the poster child of this

  • Woz + more things

    Woz

    Reddit have interviewed geek heroes. In each interview they discuss their formative moments for a series of videos on YouTube. The complete playlist is below. Steve Wozniak aka Woz is one of the geek heroes highlighted . It’s a a quality interview with the Woz on form on various topics. You can read more about Woz here.