Search results for: “marketing”
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Humaning marketing + more
Mondelēz International, Inc. – Announcing Humaning: A New Approach to Marketing – Humaning is a unique, consumer-centric approach to marketing that creates real, human connections with purpose, moving Mondelēz International beyond cautious, data-driven tactics, and uncovering what unites us all. We are no longer marketing to consumers, but creating connections with humans – no I…
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Marketing, president, apocalypse – the good, bad and the ugly
Marketing, president apocalypse – what’s going on Ged? Years ago I used to write a periodic section on this blog: Good, Bad and the Ugly. I have been doing ongoing maintenance of this blog in the background and was inspired to bring this back after visiting old posts. Good, Bad and the Ugly was originally…
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Influencer marketing – what does the future hold
What does the future hold for influencer marketing was an event organised by PR Week that I got to attend last week. Below are some of the thoughts and key points that came out of the event. The Competition and Markets Authority They are responsible for enforcing The Consumer Protection from Unfair Trading Act (2008)…
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Kraft mothers day marketing + more
Kraft Mothers Day marketing Kraft’s marketing has left a lot to be desired in the past couple of years partly due to the way the brand has implemented ZBB, but the Kraft Mothers day campaign running in the US is genius. It is a brave campaign that could fail due to wokeness or social conservatism.…
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Shut down digital marketing + more
Mark Ritson: It’s time to shut down digital marketing teams for good | Marketing Week – return to media neutral and evidence based marketing? It also reminded me of a debate that I had back in 2008 with James Warren about when were we likely to see the end of the digital strategist. It hasn’t…
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China marketing agency landscape
China marketing agency changes Over the past two decades the China marketing agency landscape had got used to go-go growth, just by showing up. The Xi-era of China has seen the end of the go-go years in economic growth in China. This economic maturation was one of the factors picked up on Arun Sudhaman’s analysis…
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Marketing singularities
This post was prompted by a couple of conversations over the past few days that culminated in the idea of marketing singularities. Conversation number one A friend pointed out that they’ve got a new job, just received a document on what we’re doing from my global social agency ‘X’. What’s your opinion of them and…
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Being useful: or what can Lei Feng teach us about digital marketing?
A while ago I built a framework from a hodge lodge of ideas to think about social marketing with being useful as a foundational element. I was thinking about this as I read a number of Chinese news sources, the name Lei Feng had started coming up a lot recently. The reason why it was…
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Amoy online marketing
Amoy Asianate yourself application on Facebook For those of you who haven’t seen it Amoy, a Hong Kong-based company who sells Asian cooking product put an ‘Asianate’ yourself application on Facebook. Quite frankly, I was surprised by the creative. I might have expected it from a mainland brand. But Hong Kong is cosmopolitan enough to…