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Open source: A brand strategy for McDonalds

Reading Time: 3 minutes Marketing magazine recently listed McDonalds Restaurants as the most hated brand in the UK, only Heather McCartney was more hated. Being compared to Heather McCartney is really, really bad which is the reason why I think that Maccy D’s needs a helping hand. Why the image problem? McLibel – a badly handled lawsuit and poor… Continue reading Open source: A brand strategy for McDonalds

ICYMI | 당신이 그것을 놓친 경우

Reading Time: 6 minutes Machine learning powered services Intelligent Relations – Matt Muir nails this in his take down of their machine learning powered media relations platform – Vapid, largely-pointless busywork which despite its almost universal lack of import is nonetheless treated by its practitioners as somehow REALLY VITAL and with a reverence normally reserved for stuff that matters… Continue reading ICYMI | 당신이 그것을 놓친 경우

A message from the future & things from last week

Reading Time: 2 minutes Jolibee – a message from the future Filipino fast food restaurant Jolibee have created a series of films that tap into the zeitgeist. A message from the future captures Filipinos dreams for a post-COVID future, leaving hard times behind them. A message to the future is well worth watching, despite its efforts to pull at… Continue reading A message from the future & things from last week