Search results for: “mcdonalds”
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McDonalds CSR + more things
McDonalds CSR McDonalds CSR activities came up a few times over the past day or so I thought I would visit it. CSR stands for corporate and social responsibility. A few American PR executives that I have come across used not to like the S in the middle, which sounded like socialism. The idea was…
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CX research + more things
CX research IPSOS conducts CX research on an annual basis. They surveyed 1,000 CX (customer experience) specialists around the world about the current state of CX in their businesses. The IPSOS CX research painted a complex picture of organisations. Key take outs of the CX research: At the present time the majority of CX leaders…
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Gatekeeping + more things
Gatekeeping I wish gatekeeping was a thing back in 2005 and 2006 when I was working on the international launch of Yahoo! Answers. The problem that we had was getting people to contribute answers to questions. Gatekeeping and the exhortation to not gate keep is about sharing knowledge and opinions freely – an in real…
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Ambient content
Ambient content is the name that I gave to a peculiar type of video content that has been rising in popularity over time at odds with online media. It’s at odds with the direction of online content in general and technological convergence. Yes we’re in the middle of a metaverse winter at the moment as…
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CNY 2023 the the rear window
Chinese New Year or CNY 2023 in online shorthand meant that for many people through Asia and beyond we are now in the year of the rabbit. You may see CNY 2023 also called lunar new year or ‘spring festival’. This post is later than I usually do for Chinese New Year, but that delay…
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Cow repurposing institute + more stuff
Cow repurposing institute for a low meat world Redefine Meat are a brand that is competing in the meat alternative space from Beyond Meat to Quorn. Redefine Meat is plant based and has support of chef Marco Pierre White. The premise of the ad addresses a thorny question in a humorous way. What happens to…
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3G graduation + more stuff
3G graduation film 3G graduation sees DoCoMo celebrating 3G wireless services and how they fitted into consumers lives. While DoCoMo has its service running for another couple of years, rival Au has shut down its 3G network this year. The ‘Graduation’ in 3G graduation is used in a similar way to how US technology companies…
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Coinbase Super Bowl ad
Coinbase advertises during Super Bowl On Monday afternoon, the buzz amongst my colleagues in New York was the Super Bowl from the night before. In particular the advertising and one advert by Coinbase sparked more discussions than others. The advert was divisive. Some people that there was something wrong with their smart TV which had…
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Machine learning powered services + more
Machine learning powered services Intelligent Relations – Matt Muir nails this in his take down of their machine learning powered media relations platform – Vapid, largely-pointless busywork which despite its almost universal lack of import is nonetheless treated by its practitioners as somehow REALLY VITAL and with a reverence normally reserved for stuff that matters…