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Cow repurposing institute for a low meat world Redefine Meat are a brand that is competing in the meat alternative space from Beyond Meat to Quorn. Redefine Meat is plant based and has support of chef Marco Pierre White. The premise of the ad addresses a thorny question in a humorous way. What happens to […]
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3G graduation film 3G graduation sees DoCoMo celebrating 3G wireless services and how they fitted into consumers lives. While DoCoMo has its service running for another couple of years, rival Au has shut down its 3G network this year. The ‘Graduation’ in 3G graduation is used in a similar way to how US technology companies […]
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Coinbase advertises during Super Bowl On Monday afternoon, the buzz amongst my colleagues in New York was the Super Bowl from the night before. In particular the advertising and one advert by Coinbase sparked more discussions than others. The advert was divisive. Some people that there was something wrong with their smart TV which had […]
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Machine learning powered services Intelligent Relations – Matt Muir nails this in his take down of their machine learning powered media relations platform – Vapid, largely-pointless busywork which despite its almost universal lack of import is nonetheless treated by its practitioners as somehow REALLY VITAL and with a reverence normally reserved for stuff that matters […]
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Jolibee – a message from the future Filipino fast food restaurant Jolibee have created a series of films that tap into the zeitgeist. A message from the future captures Filipinos dreams for a post-COVID future, leaving hard times behind them. A message to the future is well worth watching, despite its efforts to pull at […]