Search results for: “persuasive technology”

  • Persuasive Technology by B.J. Fogg

    Persuasive Technology was published in 2003. It is still the bible for captology ( from Computers as Persuasive Techologies). Back when I was working inhouse at Yahoo!; copies of the book could be found on the desks of some product managers and designers. It has since gained a certain amount of notoriety. Questions are asked…

  • Tiny Habits

    Tiny Habits is an accessible book by behaviour change expert and academic BJ Fogg. Unlike like his first work Persuasive Technology, Fogg’s Tiny Habits is an easier read for the everyman. About BJ Fogg I was introduced to the work of BJ Fogg by my colleague Ray Short, who had gone on one of his…

  • Tools are changing

    I was sat thinking about a client project the other day. I was using Miro as a way to articulate my thoughts into something that the creatives could work with. As I stared off at a Post-It note on my wall that made up part of the prototype the idea that the tools are changing…

  • Caribbean phone networks + more

    Revealed: China suspected of spying on Americans via Caribbean phone networks | US news | The Guardian – China is alleged to have used Caribbean phone networks to conduct its surveillance. I’d imagine that they aren’t the only people to do this – At the heart of the allegations are claims that China, using a state-controlled…

  • Bookshelf

    Why is there a page called Bookshelf? I’ve read a good number of books, but only a subset remain on my bookshelf. For instance, I love graphic novels, but I pass them on to friends. They entertain, but in general they don’t stay on the bookshelf. When I say bookshelf that’s probably inaccurate for a…

  • Gartner Predicts 2020

    Gartner’s ‘Predicts 2020’ report has started to get pick-up across the marketing media. The reports top-line predictions of most interest to me in the report are: Let’s break down these predictions one by one.  Behavioural scientists and ethnographers It’s no surprise to us that marketing organisations will incorporate behavioural science expertise into their teams. At…

  • Airlines + more things

    Fliers Find an Old Friend on More Planes: Empty Seats – WSJ – Airlines’ average passenger loads first crossed 80% capacity in 2007, after climbing from 55% in 1978. Ryanair and other discount airlines must skew these numbers, which means that other airlines must run almost empty flights on some routes. Friends Don’t Let Friends…

  • Louis Vuitton personalisation + more things

    Louis Vuitton Personalisation Louis Vuitton personalisation feature is really interesting. It brings NikeID magic to their retail experience. Customisation makes even more sense in a luxury context like the Louis Vuitton personalisation feature. I think that it will also impact secondhand sales – flair is much more of a personal decision, which will impact secondhand…

  • OPEC + more things

    OPEC OPEC – the national cartel for oil producing countries is having a meeting this weekend. OPEC stands for Organisation of the Petroleum Exporting Countries. For me, OPEC is something from my childhood. I grew up in the aftermath of 1973 OPEC embargo. The 1973 OPEC embargo 1973, a coalition of Arab countries launch an…