How the NSA Can Use Metadata to Predict Your Personality | DefenceOne – Despite assurances that metadata is free of content, new research shows that it can be highly personal. This debate on metadata reminds me of three examples. The first one was by AOL Research, which back then was headed by Dr. Abdur Chowdhury. AOL Research released a compressed text file on one of its websites containing twenty million search keywords for over 650,000 users over a 3-month period intended for research purposes. The New York Times was able to locate an individual from the released and anonymized search records by cross referencing them with phonebook listing. The second is research done on library metadata by UCL researcher Anne Welsh. Finally, cipher operators used to be able to recognise each other by their morse code style: a form of analogue metadata. More related content here.
Official Google Blog: Updating our privacy policies and terms of service – a confluence of events are affecting Google’s privacy policies. The fact that Google has over 70 different privacy policies implies a whole range of issues with version control and updating. Secondly there is the regulatory pressure to simplify privacy policies so that consumers can understand them if they read them. The consolidation of privacy policies also foreshadows a consolidation of services as well.
Economics
How China’s Boom Caused the Financial Crisis – By Heleen Mees | Foreign Policy – title is misleading as it was a factor, but needs more nuance. Low interest rates and the decline of middle class income led to a need for refinancing. Blaming China is simplistic – it was China, not the U.S. economy, that prospered on Americans’ spending binge. The world’s most populous country grew at double-digit rates for much of the 2000s. And while the U.S. savings rate hovered around 15 percent of GDP, China’s savings rate increased from 38 percent in 2000 to 54 percent in 2006. China’s savings are heavily skewed toward risk-free assets, perhaps because the Chinese are culturally more risk-averse, but also because the country’s financial markets are still underdeveloped and not fully liberalized. The large buildup of savings in China and other emerging economies (mostly oil exporters) depressed interest rates worldwide from 2004 on, as too much money was chasing U.S. Treasury bonds and other supposedly risk-free securities, driving up the price of bonds and driving down interest rates. Thus, by the time the Fed startedto worry about rising inflation by mid-2004, leading the Fed to try to put the brakes on the economy, it was already too late
Why the feds smashed Megaupload – interesting timing around SOPA | PIPA protests and the MegaUpload versus Universal Music dispute over the MegaUpload advert
Hong Konger Andrew Tse explained the complex history of Eurasians in Hong Kong and the role of compradores. Eurasians were the offspring of Europeans and middle Eastern Jews with local women.
During the 19th century, Hong Kong was segregated. Mixed race couples couldn’t marry. Eurasians didn’t easy fit in with either the Chinese community or westerners. This segregation also had its advantages. Information didn’t flow between the communities.
Eurasian families looked more towards the Chinese community and over time built up status within it.
The compradores were people who acted as an agent for foreign organisations engaged in investment, trade, or economic or political exploitation. They even helped finance deals when there was low trust. The compradore was a valuable person for western trading houses based in Hong Kong and the families built multi-generational wealth.
After the second world war, Chinese community understanding of English increased with education. China became closed off with the civil war and Hong Kong itself became a manufacturing hub. With the rise of Hong Kong manufacturing there would be a further decline in the need for compradores to help navigate business deals. Hong Kong also had the common law legal system for contract disputes. The compradore role faded away. Instead of becoming compradores, Eurasians worked within the major companies rising to senior positions. Mr Tse’s own career in the aviation sector is empirical evidence of their success.
They became prominent business people and philanthropists in their own right. The Tung Wah Group of Hospitals benefited from their philanthropy. Tung Wah Group of Hospitals is the oldest and largest not-for-profit organisation in Hong Kong.
Over time, mixed race marriage was no longer restricted and Hong Kong had its native-born entrepreneurs like Li Ka-shing to govern the old Taipan businesses like Hutchison-Whampoa.
A century after the Eurasian community had first formed in Hong Kong and became compradores their identity was still a sensitive subject. Peter Hall’s book In The Web that outlined this history was restrained from being published until after the death of certain prominent community members who didn’t wish to be ‘outed’ as Eurasian.
As a synopsis of the book puts it:
Peter Hall’s book, ‘In the Web,’ brings to light the mysteries that lay behind his family and the other Hong Kong Eurasian families intertwined with it. Because it attempts to lift the stone firmly left in place for over a century, this work will not be welcomed by those who prefer conjecture to be left to outsiders.
Hall himself came from a Eurasian background, was interned by the Japanese and worked for prominent property developer Hongkong Land.
The prominence of the Eurasian community has dissipated, for a number of reasons:
Some of them moved overseas, in common with many richer Hong Kongers in the run up to the handover.
Some family lines have became re-assimilated in the Chinese community.
Many of them died defending Hong Kong during the Japanese invasion.
Branding
Q&A: Juanita Zhang on How Chinese Brands Can Win Globally | Branding in Asia – One critical insight is the power of unapologetic differentiation, especially as Chinese brands move beyond the ‘outbound 2.0’ era. The initial wave of success often rode on e-commerce efficiency, providing commodity-level products and leveraging vast data insights. However, we’ve observed that many brands then dwell too much in ‘end-user insight,’ optimizing for existing demand rather than proactively building aspirational gravity. The brands that truly succeed don’t try to be all things to all people; they identify a unique, compelling value proposition and own it fiercely.
McDonald’s US sales drop by most since height of pandemic | FT – Kempczinski said his company had surveyed consumers in top global markets about their views on the US, American brands and McDonald’s.While there had been no change to public opinion on the McDonald’s brand, he said more people signalled they would be cutting back on buying American brands. The surveys also revealed an 8 to 10-point rise in “anti-American sentiment”, he said, notably in northern Europe and Canada.
The Death of the Amex Lounge: Why the Upper Middle Class Isn’t Special Anymore – There’s something happening to the upper middle class in the United States that no one is talking about. They are going through an existential crisis. I first noticed it at the airport. A line 20 people deep for the American Express lounge. Then, once you get inside, more lines for food/drinks and not an open chair in sight. Then I saw it in the housing market. I have friends with $10,000+ monthly mortgage payments on modest homes. Ten grand a month and they still don’t own a mansion. Today, buying a 3-bedroom apartment in Jersey City (where I live) would cost me anywhere from $9,300-$14,000 a month (all-in). I could rent the same unit for around $6,000-$7,000 a month.
Ethics
The 50something man has a PR problem | Influence Online – “Ageism is the last ‘ism’ we need to tackle. Anecdotally, I’m hearing a lot about the 50+ demographic struggling to find new roles because employers perceive them as being so old that they can’t learn new skills or that their tech isn’t up to scratch. All their knowledge is being lost – and because AI is replacing entry-level jobs – there’s a lack of new people coming in to learn from them. Acknowledging ageism exists would be a great start…”
Finance
Buy now, pay later, in debt forever? – The Face – or how generation Z credit rating is being impacted by Klarna, Affirm et al which are the digital equivalent of the ‘tally man’ of the early to mid 20th century. Reading all this reminded me of working at MBNA as a student and hearing people’s horror stories as they tried to transfer over scorecard debit to pay it down at a more rational rate.
The story of Nongfu water is the story of the wild, wild west of Chinese business. The health claims still shock me, despite everything I knew about the Chinese market.
What Is “Broke Man Propaganda?” | Cosmopolitan & Yes, it is classist to dehumanise ‘broke’ men | Dazed – “Poverty is not the fault of the poor,” she continues. “I find it very cruel to talk about John – a character who loves Lucy, a beautiful character being played beautifully by Chris – in such cruel terms as ‘broke boy’ or ‘broke man’.” She goes on: “I think that is a very troubling result of the way that wealthy people have gotten into our hearts [and convinced us] it’s your fault if you’re poor, or you’re a bad person if you’re poor. So, it doesn’t make me laugh, actually. It just makes me feel very concerned that anybody would talk about my movie and my characters [like that], and think about it in such classist terms.”
Poblacion is the old part of Makati, the central business district of Manila in the Philippines. I have been to Makati for work in the past and to my regret missed visiting Poblacion.
Otherwise Makati is full of anonymous office blocks, business hotels that look the same the world over and Starbucks coffee shops.
What a scorcher of month it turned out to be. This edition marks the second anniversary of Strategic Outcomes.
24 or two dozen as they call it in the bingo halls, is considered be unlucky in Cantonese because it sounds like ‘easy die’. All of which made the number symbolizing a violent political thriller TV series all the more appropriate.
24 was the name of a must-see action drama that launched in the aftermath of 9/11. The show was quite prophetic in some ways given that the pilot was shot in March 2001 and production began in earnest in July that year.
Jack Bauer fought terrorist and drug cartel attacks over nine seasons and sold countless DVD boxsets outselling Peter Jackson’s Lord of the Rings: The Fellowship of The Ring. Bauer’s ‘the ends justify the means’ approach caught the zeitgeist of enhanced interrogation and the real-time plot with political intrigue kept audiences hooked.
Much of this month for me has been dominated by generative AI in terms of the projects that I have been working on and what I have been learning on Coursera.
This month’s summery soundtrack for the newsletter comes from French DJ Folamour playing joyful house music that would be very on-point for the early to mid-1990s sets I used to play during the mid-week at the long-gone and largely unlamented Sherlocks bar and Bonkers night club in Merseyside.
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Things I’ve written.
I have been thinking a good deal about business cards and their relevance in 2025, there maybe some reasons for optimism given wider trends happening at the moment.
Apple developer focus given last year’s problematic pivot to go big on AI.
The Hong Kong government banned a Taiwanese game Reversed Front: Bonfire. The game portrayed the Hong Kong government in a poor light alongside their Beijing counterparts. But gaming and politics aren’t as bizarre bedfellows as it would seem on the surface.
Optimising my video calling experience took me back through my past life as a DJ to find an appropriate headphone and mic solution for long work calls.
Design collaborations and other things including philosophical approaches to building machine learning systems and early smartphone demos.
Books that I have read.
I read Charles Beaumont’s A Spy At War, the follow-on to A Spy Alone which I read earlier on in the year. Beaumont’s story moves from the UK to Ukraine, tracking the lines between Russian corruption and what the Russian intelligence services would call the ‘useful idiots’ of right leaning populist politics. Beaumont doesn’t disappoint with this second story related to his Oxford spy ring, the unnerving aspect of it all is how similar many of the characters seem to public figures. I will let you draw your own conclusions on that.
Things I have been inspired by.
Cartier exhibition
I got to go to the Cartier exhibition at the V&A museum. At first I was thinking about passing it by when I looked at the exhibition catalogue. The photography seemed flat and lacking in lustrousness. The exhibition needed to be seen in person to appreciate the art of the jeweller and gemologist respectively.
Mid-year trends
Dan Frommer and the team at The New Consumer & consumer goods focused investor Coefficient Capital dropped their mid year trends presentation which is free to download.
There were a number of outtakes for me
Economics
US consumer spending held steady, even as consumer sentiment fluctuated – this might be due to inflation, but you didn’t see a corresponding dip. This was also mirrored in steadily life satisfaction statistics.
Consumer price elasticity for ‘Made in America’ products is low.
Marketing
97% of US consumers surveyed knew it was Amazon Prime day before shopping – which is a phenomenal level of awareness.
98% of US consumers are aware of AI. Which adds more credence that AI’s place in culture is similar to that of the web and the internet in the mid-to-late 1990s – even amongst people who aren’t actually using it. It is consistently in 0.25% of news coverage since the launch of ChatGPT.
Awareness of Ozempic was at 58%, Viagra was at 62% – which says a lot about the power of long-term brand building.
Pets
Pets are 40 percent of male respondents best friend, but 40% of women view pets as their child.
Chart of the month.
Smart Communications released a report looking at health CX and patient attitudes. There was a considerable variation between consumers by age on trust in AI across both concerns about data privacy and the overall ethics involved. But a majority of consumers in every age group thought that AI would maintain or improve health communications channels.
Things I have watched.
Networkas a 1976 film was quite prescient. It covers the tension between network television’s quest for eyeballs and the ‘just the facts’ era of Walter Cronkite and his team at CBS Evening News. We have a network executive who sees views in the breakdown of a news reader at the twilight of his career. It also feels like an allegory on modern day influencers and the tyranny of slavishly following the algorithm.
Inspired by an article in the Financial Times, I rewatched Barry Lyndon for the first time in years. The first time I watched it was out of curiosity for a few reasons
It’s based on the 19th century novel of an Irish hero who bounces through various adventures and eventually dies in a debtors prison.
It was similar in concept, if not in execution to the ‘cinéma du look’ movement that I have watched and written about previously in this newsletter. Conceptually ‘‘cinéma du look’ and Barry Lyndon share a common concept, both were looking to replicate an aesthetic. ‘Cinéma du look’ was inspired by the golden age of TV advertising and music videos, Barry Lyndon was inspired by 18th century art.
Barry Lyndon like the later cinéma du look films were critiqued for putting style over plot lines. And like cinéma du look, Barry Lyndon has become more appreciated with age. The stylistic aspects of Barry Lyndon have appealed to TikTokers and gained new life. I hope the same happens for cinéma du look works that equally deserve the exposure.
When I was a child, my time was spent split between living on my uncle’s farm in Ireland and the Mersey basin which was a thriving petrochemical hub with giant silver cathedrals to human ingenuity and process engineering. Climate change wasn’t in the public zeitgeist. You would see the stack flares as you drove past plants at night and the mercury discharge lamps dotted along inspection walkways.
Friends Dad’s worked abroad in the petrochemical industry or in the north sea. It was adventure, it had a hint of danger. That was solidified in my mind when I saw Hellfighters, where John Wayne cosplayed as an analogue of Red Adair. The film is basically an oilfield western BUT to six year old me – giant oil fires seemed cool. Wayne’s character Chance Buckman was an undisguised portrayal of Red Adair and Red Adair Co. Inc even down to Adair’s signature red overalls.
Yes its got misogny and it’s exactly the same as every other John Wayne film from the 1960s in terms of plot and pacing. Wayne even used many of the same co-stars over-and-over again.
To my more practiced eye as a former plant process operator turned ad man; parts of oilfield scenarios are a bit hokey. However, the modernist design aesthetic, spectacle and the fire portrayed in the film continues to impress all these years later. The engineering and plant portrayed in the film means that it’s one of those movies my Dad and I watch together, most of the time talking about the equipment used and other minutiae of the film.
As a film it also does a good job of documenting the oil infrastructure of the Texas panhandle in the 1960s.
If I had any criticism it is that the film needs a good reprint with a 4K re-scan. I can also recommend Red Adair: An American Hero which was his authorised biography – we had a well-thumbed copy in control room of plant I briefly worked in prior to college.
Useful tools.
Image format conversion
For long time Mac users the go to tool for image conversion is Lemke Software‘s GraphicConvertor. Thorsten Lemke is a legend in the Mac software community, supporting his application since the mid-1990s; back when being a Mac user was an endangered species. I remember first getting a copy on a Mac computer magazine disc in college and found it invaluable ever since. Even now it supports obscure image formats that you won’t have seen in decades like PICT. However if you don’t have access to your own machine and software, a couple of online web services I can recommend at a pinch are SVG to PNG and CloudConvert.
Visualisation tool
I have just started playing with MyLens AI and it’s conceptually interesting enough for me to recommend experimenting with it yourself.
The sales pitch.
I am currently working on a brand and creative strategy engagement at Google’s internal creative agency. I am now taking bookings for strategic engagements from the start of 2026 – keep me in mind; or get in touch for discussions on permanent roles. Contact me here.
Ok this is the end of my July 2025 newsletter, I hope to see you all back here again in a month. Be excellent to each other and onward for the rest of the dog days of summer.
Don’t forget to share if you found it useful, interesting or insightful.
