Search results for: “programmatic advertising”
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Bob Hoffman + more things
Bob Hoffman Bob Hoffman has been pointing out the problems with the way online advertising has been run for years. Bob’s book Adscam is probably one of the best critical examinations of the online media eco-system and the risks inherent in programmatic advertising. Bob Hoffman got to speak with the European Parliament. Bear with it…
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Subprime attention crisis
Subprime attention crisis is a short book, or a long essay depending on the way you want to look at it. It was written by Tim Hwang. About Tim Hwang Hwang is a lawyer working for email newsletter platform Substack. Prior to this he worked in a US think tank attached to Georgetown University: Center…
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Microsoft in Yahoo! saga
Microsoft in Yahoo! saga Re/code has an interesting article on how the Microsoft in Yahoo! saga continues to influence the sell off of Yahoo! assets by investing money in whichever bid coalition wins. This feels like a riff on Yahoo!’s history over the past six years. Careful balancing act for Microsoft The 2010 aggressive bid…
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The limits of Google
Earlier I wrote a post on the work blog: Alphabet: what does it all mean? – which I have republished below. One thing that came through to me from this exercise was the growth limits of Google and by extension the growth limits of online advertising. The ceiling on advertising is limited by a number of…
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Alphabet: what does it all mean?
Social media went into overdrive on Monday evening UK time when Google announced a formal restructure of all its businesses, creating a new company called Alphabet. For the man on the street, Google means Search, YouTube, Drive (including Docs, Sheets etc.), email and Android. For the average marketer you can throw various advertising products and…
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Marketing singularities
This post was prompted by a couple of conversations over the past few days that culminated in the idea of marketing singularities. Conversation number one A friend pointed out that they’ve got a new job, just received a document on what we’re doing from my global social agency ‘X’. What’s your opinion of them and…
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Android moves to life OS
If you read the Telegraph online last Wednesday 25th or the Financial Times on Thursday 26th June, you would have seen some great coverage about Google’s developer conference with Android’s move to become a life OS. There was also coverage about the corresponding rise of the Android economy in the UK. Like iOS and web development, software and services…
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Pipes by Yahoo
I discovered something at the end of last year. The belatedly missed Yahoo Pipes was, in fact, officially called “Pipes by Yahoo.” I made that mistake, despite being well-versed in the brand guidelines, having spent a year working there with a copy consistently at my side. Now, why this journey down the memory superhighway? That’s…
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Chinese bank risk+ more things
Chinese bank risk A story caught my eye in Hong Kong’s English language establishment paper related to Chinese bank risk. Goldman Sachs issued a report on (maybe) five Chinese banks, changing their ratings to neutral and sell. Eastmoney.com is a subsidiary of government newspaper People’s Daily, came out to stoutly defend the banks against concern…