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A few years ago, I was involved in a project that used a QRcode across OOH (out of home) activity for a retail launch. We had it on advertising hoardings and on the back of public transport. QRcode scanners varied in performance. In addition you had to think about: Contrast – did the code stand […]
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Luxury QRcodes give advertisers the opportunities to be creative in the ‘noise’. This happens in two ways. Luxury QRcodes increase the brand footprint, allowing for more brand salience Luxury QRcodes allow for less copy on page, increasing the size of a visual advert and tagline. This allows the brand to better use the space for […]
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Traveling on the London Underground ‘tube’ recently I have noticed that more and more adverts have a QRcode. But the trips also highlighted the futility of using a QRcode, particularly on many of the deep lines. I am not too sure if tube QRcode is a recent phenomena or that I have been paying more […]
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Chinese New Year or CNY 2023 in online shorthand meant that for many people through Asia and beyond we are now in the year of the rabbit. You may see CNY 2023 also called lunar new year or ‘spring festival’. This post is later than I usually do for Chinese New Year, but that delay […]
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Nick Honey Badger Cummins I wasn’t aware of Honey Badger Cummins until a couple of days ago. Cummins was a former professional rugby union player who managed to parley his career into work on television and a professional social media following. Nick Honey Badger Cummins had played 15 times for his country, including the international […]