Search results for: “qrcode”
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The QRcode post
A few years ago, I was involved in a project that used a QRcode across OOH (out of home) activity for a retail launch. We had it on advertising hoardings and on the back of public transport. QRcode scanners varied in performance. In addition you had to think about: Contrast – did the code stand…
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Luxury QRcodes
Luxury QRcodes give advertisers the opportunities to be creative in the ‘noise’. This happens in two ways. Luxury QRcodes increase the brand footprint, allowing for more brand salience Luxury QRcodes allow for less copy on page, increasing the size of a visual advert and tagline. This allows the brand to better use the space for…
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The futility of QRcodes on tube
Traveling on the London Underground ‘tube’ recently I have noticed that more and more adverts have a QRcode. But the trips also highlighted the futility of using a QRcode, particularly on many of the deep lines. I am not too sure if tube QRcode is a recent phenomena or that I have been paying more…
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Dot
Dot as a post came out of me being zoned out and listening to a podcast while shaving as part of my weekend morning routine. Then it hit me whamo! The podcast I was listening to was by CSIS – a US think tank called The Truth of The Matter hosted by Andrew Schwartz. At…
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Beauty masks + more things
Beauty masks Beauty masks have been mainstreamed by the mainstreaming of Asian beauty culture norms. There isn’t the faff of having to make something up or smear something on. Instead, pop the mask on, leave it on for a specified time (usually 15 minutes) and peel off. If Switzerland is the home of fine watchmaking…
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CNY 2023 the the rear window
Chinese New Year or CNY 2023 in online shorthand meant that for many people through Asia and beyond we are now in the year of the rabbit. You may see CNY 2023 also called lunar new year or ‘spring festival’. This post is later than I usually do for Chinese New Year, but that delay…
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Honey Badger Cummins + more stuff
Nick Honey Badger Cummins I wasn’t aware of Honey Badger Cummins until a couple of days ago. Cummins was a former professional rugby union player who managed to parley his career into work on television and a professional social media following. Nick Honey Badger Cummins had played 15 times for his country, including the international…
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Delivery services
Why talk about delivery services? On the days that I go into office I am reminded of the late 1990s and 2000 with online services marketing, in particular delivery services. The Super Bowl advertising had a plethora of online businesses, Coinbase’s QRcode ad will likely be the Pets.com sock puppet of 2022. (The reason why…
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Coinbase Super Bowl ad
Coinbase advertises during Super Bowl On Monday afternoon, the buzz amongst my colleagues in New York was the Super Bowl from the night before. In particular the advertising and one advert by Coinbase sparked more discussions than others. The advert was divisive. Some people that there was something wrong with their smart TV which had…