Ged Carroll

Search results: qrcode

The QRcode post

Published: (Updated: ) in china | 中國 | 중국 | 中華, design | 設計 | 예술과 디자인 | デザイン, hong kong | 香港 | 홍콩 | 香港, japan |日本 | 일본, korea | 韓國 | 한국 | 韓国, marketing | 營銷 | 마케팅 | マーケティング, singapore | 新加坡 | 싱가포르 | シンガポール, taiwan | 中華民國 | 중화민국 | 民国, technology | 技術 | 기술 | テクノロジー, web of no web | 無處不在的技術 | 보급 기술 | 普及したテクノロジー by .

A few years ago, I was involved in a project that used a QRcode across OOH (out of home) activity for a retail launch. We had it on advertising hoardings and on the back of public transport.  QRcode scanners varied in performance. In addition you had to think about: Contrast – did the code stand […]

Luxury QRcodes

Published: (Updated: ) in branding | 品牌推廣 | 브랜드 마케팅 | ブランディング, design | 設計 | 예술과 디자인 | デザイン, innovation | 革新 | 독창성 | 改変, luxury | 奢華 | 사치 | 贅沢, marketing | 營銷 | 마케팅 | マーケティング, web of no web | 無處不在的技術 | 보급 기술 | 普及したテクノロジー, wireless | 無線 |무선 네트워크 | 無線 by .

Luxury QRcodes give advertisers the opportunities to be creative in the ‘noise’. This happens in two ways. Luxury QRcodes increase the brand footprint, allowing for more brand salience Luxury QRcodes allow for less copy on page, increasing the size of a visual advert and tagline. This allows the brand to better use the space for […]

The futility of QRcodes on tube

Published: (Updated: ) in branding | 品牌推廣 | 브랜드 마케팅 | ブランディング, ideas | 想法 | 생각 | 考える, london | 倫敦 | 런던 | ロンドン, marketing | 營銷 | 마케팅 | マーケティング, media | 媒體 | 미디어 | メディア, web of no web | 無處不在的技術 | 보급 기술 | 普及したテクノロジー by .

Traveling on the London Underground ‘tube’ recently I have noticed that more and more adverts have a QRcode. But the trips also highlighted the futility of using a QRcode, particularly on many of the deep lines. I am not too sure if tube QRcode is a recent phenomena or that I have been paying more […]

CNY 2023 the the rear window

Published: (Updated: ) in china | 中國 | 중국 | 中華, culture | 文明 | 미디어와 예술 | 人文, hong kong | 香港 | 홍콩 | 香港, marketing | 營銷 | 마케팅 | マーケティング, singapore | 新加坡 | 싱가포르 | シンガポール by .

Chinese New Year or CNY 2023 in online shorthand meant that for many people through Asia and beyond we are now in the year of the rabbit. You may see CNY 2023 also called lunar new year or ‘spring festival’. This post is later than I usually do for Chinese New Year, but that delay […]

Honey Badger Cummins + more stuff

Published: (Updated: ) in china | 中國 | 중국 | 中華, design | 設計 | 예술과 디자인 | デザイン, economics | 經濟學 | 경제학 | 経済, energy | 能源 | 에너지 | エネルギー, ethics | 倫理 | 윤리학, finance | 은행업, hong kong | 香港 | 홍콩 | 香港, ideas | 想法 | 생각 | 考える, indonesia | 印度尼西亞 | 인도네시아 공화국 | インドネシア, innovation | 革新 | 독창성 | 改変, ireland | 愛爾蘭| 아일랜드 | アイルランド, luxury | 奢華 | 사치 | 贅沢, marketing | 營銷 | 마케팅 | マーケティング, materials | 原料 | 원료 | 原材料, media | 媒體 | 미디어 | メディア, security | 保衛 | 정보 보안 | 情報セキュリティー, software | 軟件 | 소프트웨어 | ソフトウェア, technology | 技術 | 기술 | テクノロジー, telecoms | 電信 | 통신 | テレコム, web of no web | 無處不在的技術 | 보급 기술 | 普及したテクノロジー, wireless | 無線 |무선 네트워크 | 無線 by .

Nick Honey Badger Cummins I wasn’t aware of Honey Badger Cummins until a couple of days ago. Cummins was a former professional rugby union player who managed to parley his career into work on television and a professional social media following. Nick Honey Badger Cummins had played 15 times for his country, including the international […]