Ged Carroll

Search results for: “social media”

  • Preparing to get a brand on social media

    In order to get a brand on social media it isn’t about dropping brand assets on social channels but thinking about what it actually means. Distillation of this process is likely to appear on a social media document: It contextualises why social, there must be a business and brand reason to be there beyond ‘well…

  • Social media week & things from last week

    My week was dominated by Social Media Week. I got to see Battenhall’s opening presentation and catch up former colleagues from past agency and in-house lives. A lot of Social Media Week is useless, its like as if the industry doesn’t move on from the late 2000s. I was very disappointed that I didn’t get…

  • Taoism & social media

    I was watching this video and thinking about taoism and social media. The video is by Irish-Chinese film maker Edwin Lee on the refurbishment of of the Wong Tai Sin Temple in northern Kowloon and thought that it was an excellent metaphor for something I’d been looking to talk about for a while. Sik Sik…

  • Warped media constructs

    Where did warped media constructs come from? Warped media constructs as an idea originated from a few observations I made. The first was an article by Magic Numbers that examined the distribution of marketing spend across various media channels compared to the percentage of profit they generate. It was based on a piece of research…

  • Social decay + more stuff

    Social decay This article on social decay in the FT hit close to home literally: Anti-social behaviour in Britain’s towns will take years to fix, experts warn | Financial Times. Go and have a read, I will still be here. The area typifying social decay is New Ferry, it is literally five minutes walk from…

  • 2020 media diary

    I was inspired to write a 2020 media diary after re-reading a post that I had contributed to Stephen Waddington’s blog back in 2015 that looked at my online and offline media consumption. Prior to COVID; it wouldn’t have changed that much from the 2015 variant. In fact in 2020, a lot is still the…

  • Lamborghini social + more stuff

    Lamborghini rockets onto TikTok with 3 million views in two days – When you are marketing one of the worlds supercars TikTok may not spring to mind. With the entry level models at £150k upwards, Lamborghini may be more expected in the FT. But the Lambo is the car of choice for many influencers. David Dobrik…

  • Social cryptomnesia

    Historically, social cryptomnesia has been used as a term to talk about the way movements don’t get credit for societal change. For instance, activists such feminism or the green movement don’t get credit for widespread acceptance of women’s rights or climate change. Instead politicians like Al Gore got the credit. Instead feminist groups and environmental…

  • Orchestrated media

    I decided to revisit the idea of orchestrated media recently. I had been working on the SEO of a post from 2011. This post linked out to an article by BBC research and development on orchestrated media. The BBC where aware that media consumption had become more complicated. Attention whilst watching the TV at one…