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Megatrends by John Naisbitt

Reading Time: 2 minutes John Naisbitt’s Megatrends was on the New York Times bestseller list when it was first published in 1982. Naisbitt outlined some big long term trends that he’d found as part of a decade of research. Hence the mega in Megatrends; though one could argue that macro may have been a more accurate term to use.… Continue reading Megatrends by John Naisbitt

Beauty trends

Reading Time: 4 minutes Beauty trends is a bit tricky – there are generational and cultural aspects to beauty and standards. I’ve tried to tease out elements that will ripple around the world. Digital Beauty Chinese women use Meitu and other beauty apps to present the best versions of themselves with a virtual makeover. This goes from skin quality,… Continue reading Beauty trends

PR trends and Edelman’s recent results

Reading Time: 4 minutes David Brain has written a good PR trends piece over at his blog on Edelman’s recent results. In particular, David focuses on the PR industry’s reaction to those results (some find it amusing to see the class swot get a B-grade). There is a temporary amnesia of other agency group problems. Go and have a… Continue reading PR trends and Edelman’s recent results