Ged Carroll

Search results: trends

Megatrends by John Naisbitt

Published: (Updated: ) in china | 中國 | 중국 | 中華, consumer behaviour | 消費者行為 | 소비자 행동, ideas | 想法 | 생각 | 考える, oprah time | 書評 | 서평 : 文芸批評, technology | 技術 | 기술 | テクノロジー by .

John Naisbitt’s Megatrends was on the New York Times bestseller list when it was first published in 1982. Naisbitt outlined some big long term trends that he’d found as part of a decade of research. Hence the mega in Megatrends; though one could argue that macro may have been a more accurate term to use. […]

Beauty trends

Published: (Updated: ) in beauty | 美容產品 | 화장품 | 化粧品, business | 商業 | 상업 | ビジネス, consumer behaviour | 消費者行為 | 소비자 행동, culture | 文明 | 미디어와 예술 | 人文, ideas | 想法 | 생각 | 考える, innovation | 革新 | 독창성 | 改変, marketing | 營銷 | 마케팅 | マーケティング by .

Beauty trends is a bit tricky – there are generational and cultural aspects to beauty and standards. I’ve tried to tease out elements that will ripple around the world. Digital Beauty Chinese women use Meitu and other beauty apps to present the best versions of themselves with a virtual makeover. This goes from skin quality, […]

PR trends and Edelman’s recent results

Published: (Updated: ) in branding | 品牌推廣 | 브랜드 마케팅 | ブランディング, business | 商業 | 상업 | ビジネス, marketing | 營銷 | 마케팅 | マーケティング by .

David Brain has written a good PR trends piece over at his blog on Edelman’s recent results. In particular, David focuses on the PR industry’s reaction to those results (some find it amusing to see the class swot get a B-grade). There is a temporary amnesia of other agency group problems. Go and have a […]