Your slap here

Reading Time: < 1 minute I have just exhausted my current notepad which I use to make notes in whilst at events and mindmap out blog posts. Over time it has gone from a black notebook to a collage that happened over time from stickers or ‘slap’ as sticker fans call them. This is what it looks like: However my… Continue reading Your slap here

I’ve been thinking about the Starbucks Via marketing…

Reading Time: < 1 minute Via, originally uploaded by renaissancechambara. What does this mean for Starbucks third space positioning? Does Via devalue the Starbucks brand by saying instant coffee (even expensive instant coffee) is the same as filter or expresso coffee? What happens to Via if Starbucks is less about the flavour and more about the consumer ritual?