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市场营销 | marketing | 마케팅 铭记 | branding | 브랜드 마케팅

Children of The Damned – marketing edition

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I somehow had managed to miss this video from PHD Worldwide until I saw Econsultancy’s summary of The 21 most horrific social media facepalms of 2011. The video messages are valid, they convey points that marketers should be paying attention to. I can understand where the concept for the video was coming from; wisdom from the mouths of children. But the creative execution left a lot to be desired in its tonality, as I was almost immediately reminded of John Wyndham’s novel The Midwich Cuckoos which I had read in school.

The Midwich Cuckoos was adapted into film as the Village of The Damned, the trailer below shows the effect I meant.

All of the videos are on the YouTube service so may not be available to all readers.

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艺术与设计 | design | 예술과 디자인 铭记 | branding | 브랜드 마케팅

Inspiration from the desktop?

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I was looking at these fairy lights in the local supermarket when I had a nagging feeling.
Microsoft Office clone logo
When I got home I realised what it was, the logo was reminiscent of the Microsoft Office logo. I guess the designer probably didn’t have to go too far for inspiration?
ms office

Categories
市场营销 | marketing | 마케팅 铭记 | branding | 브랜드 마케팅

Coca-Cola’s Happiness video: OFW Project

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OFW stands for Overseas Filipino Workers.  Estimates on Wikipedia sourced from government agencies estimate that OFWs account for 8.6 – 11 million Filipino citizens or about 11 per cent of the population – working outside the country sending home money to look after their families. Coca-Cola sent some of them that otherwise wouldn’t have had a chance to get back for Christmas to the Philippines.

The happiness stance that Coca-Cola has taken is an interesting differentiator from rival beverage company PepsiCo who have tried to become a social enterprise and seems to be driving sales as well as putting smiles on consumer faces. Coca-Cola put a film on YouTube of their OFW project, this may not be available to all readers.