QRcodes in luxury marketing | 在奢侈品营销中的QR码

Reading Time: < 1 minute QRcodes give advertisers the opportunities to be creative in the ‘noise’ through minimising the data enclosed (for instance using a URL shortener) and careful positioning of the data within the square. Swiss luxury watch brand Jaeger LeCoultre uses some carefully placed watch components in their QRcode and the complexity of QRcodes to human eyes (rather… Continue reading QRcodes in luxury marketing | 在奢侈品营销中的QR码

Gentlemen’s club image haunts VCs amongst industry transformation

Reading Time: 2 minutes Technology venture capitalists have been going through a lot of change since the dot.com bust, with disruptions to their model including start-ups needing less cash and Sarbanes Oxley suppressing the pipe line for early exits via an IPO. As innovation (ok web services) has become cheaper, it has attracted a wider range of entrepreneurs than… Continue reading Gentlemen’s club image haunts VCs amongst industry transformation

I like: Sonos tube advert

Reading Time: < 1 minute A smart well-designed contextual advert for Sonos on the Jubilee line. It shows a good understanding of the likely involved decision making the customer is going to make on the home sound purchase journey and shows a confidence in their product. What is interesting is what is missing: No award icons ‘What Hi-Fi *****’ or… Continue reading I like: Sonos tube advert