中国 | china | 중국 商业 | business | 상업 在线 | online | 온라인으로 市场营销 | marketing | 마케팅 消费者行为 | consumer behaviour | 소비자 행동 铭记 | branding | 브랜드 마케팅

CIC Data on young Chinese consumers online

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Really interesting snapshot from CIC Data for Group M on the online behaviour of young Chinese people. It shows how young Chinese borrow and build on Korea and Japan cultural artifacts and the process flows in reverse as well.

Whilst the cultural memes that Chinese young people like are (relatively) local, top brands they talk about are western:

  1. Apple (People’s Republic of California)
  2. McDonald’s (USA)
  3. Chanel (France)
  4. KFC (USA)
  5. Nokia (Finland)
  6. BMW (Germany)
  7. LV – Louis Vuitton (France)
  8. Nike (USA)
  9. Sony (Japan)
  10. HTC (rebel province of Taiwan)
在线 | online | 온라인으로 媒体与艺术 | culture | 미디어와 예술 铭记 | branding | 브랜드 마케팅

End of an icon | 图标结束

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The Yahoo! sign on the freeway heading eastward on the Bay Bridge in San Francisco is as much a part of the Bay Area and Silicon Valley internet industry as the Hollywood sign is the move industry. It originally went up in 1999 and the less charitable describe it as a relic of dot com hubris.
Thanksgiving 2009
According to the San Francisco Chronicle, Clear Channel took the sign down. Some have said that this was symbolic of Yahoo!’s decline.

It will certainly have a psychological impact. The board design featured on a wide range of Yahoo! merchandise in the corporate store from vinyl stickers to t-shirts and fridge magnets that decorated employee cubicles. It’s position and mid-century modern design echoed Yahoo!’s brand personality attributes:

  • Human
  • Fun
  • Irreverent
  • Simple
  • Modern
  • Approachable
  • Trustworthy
  • Striving

I hope that the sign isn’t symbolic of a Yahoo! in terminal decline, but I do think that it’s the sign of a corporation that needs all the help it can get.

市场营销 | marketing | 마케팅 铭记 | branding | 브랜드 마케팅

Children of The Damned – marketing edition

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I somehow had managed to miss this video from PHD Worldwide until I saw Econsultancy’s summary of The 21 most horrific social media facepalms of 2011. The video messages are valid, they convey points that marketers should be paying attention to. I can understand where the concept for the video was coming from; wisdom from the mouths of children. But the creative execution left a lot to be desired in its tonality, as I was almost immediately reminded of John Wyndham’s novel The Midwich Cuckoos which I had read in school.

The Midwich Cuckoos was adapted into film as the Village of The Damned, the trailer below shows the effect I meant.

All of the videos are on the YouTube service so may not be available to all readers.