I was shopping away at the Clinque counter in Debenhams when I was confronted by a keypad and chip card reading machine. The shop assistant and I got talking and I asked her how many people knew their PIN to their credit card, she replied that almost everyone she speaks to is as clueless about their PIN as I am. This probably means that in the normally hectic period during the run up to Christmas, credit card companies are likely to be swamped with requests for their PIN in time for the roll out of EMV migration in the new year. This will then be passed on to the card services firms like Gemplus….. Printers, start your engines….
Dating with Blackberries as a news story gives you an idea of how RIM’s Blackberry device is part of the zeitgeist. The New York Times ran an article in its fashion section about how wonks (thats people like Rob Lowe and Co. in the West Wing for all our non US readers) meet prospective partners. They are now taking advantage of the ubiquitous nature of RIM Blackberries (email pagers) in Washington to flirt and organise dates. Some funny bits in the article about ill-thought out drunken emails sent via the Blackberry. The article makes the sex-starved staffers of Bush’s neo-puritan regime sound more like Jimmy Swaggart than Billy Graham.
Reminds me of when I worked on the Palm PR account, one of the cringeworthy gimmicks we had was a spoof ‘Gaydar’ application for Valentines day.
Why doesn’t invent some useful dating technology instead to get you over when the conversation becomes awkward, stilted or a bigger effort than bench pressing a truck axle?