The Trend is Trends

Reading Time: 1 minute No sooner had I blogged on the McKinsey report on macro-economic trends that will affect business and Consolidated’s 2006 trends presentation than I get a mailer from Firefly highlighting trend analysis supplied to them by The Future Laboratory. Obviously, trend surveys are the new way to kick off the new business drive for 2006.Incidently the … Read moreThe Trend is Trends

Share the Digital Booty

Reading Time: 1 minute Interesting academic report from Harvard University that talks about how important sharing (as opposed to piracy) will be a key driver for online music services.In order for online music to fulfil its potential it will rely on online playlists and allowing podcasters or bloggers to be its ambassadors and evangelists by including music in their … Read moreShare the Digital Booty

Are you an innovator, achiever or consumer?

Reading Time: 1 minute I came across a consumer profile test called VALS (values and lifestyles) which was designed to better understand consumer behaviour. The test factors in issues such as demographics and earnings but since the test is based around two key axis of resources and innovation, my guess is that the results will be skewed; an individuals … Read moreAre you an innovator, achiever or consumer?

In The Mood For Tech

Reading Time: 2 minutes When I studied at college I was told that the chocolate manufacturers loved a recession. As people were insecure or depressed they bought more chocolate. According to News.com, Forrester Reseach has come to a similar conclusion about some gadgets. They have broken consumers down by income (high and low) and by the attitude to technology … Read moreIn The Mood For Tech

Despite the dross, web still useful

Reading Time: 1 minute The New York Times has an interesting article how consumers are simply replacing Windows PCs that are cluttered with spy/mal/ad-ware. The article Corrupted PCs find new home in dumpsters highlighted a number of cases included an internet industry professional, a doctor (who migrated to the Mac OS X platform), a stockbroker and a bank manager. … Read moreDespite the dross, web still useful