Digital Downtime

Reading Time: 1 minute My friend Ian who is an evangelist for all things mobile has posted some comments on the impact that more connectivity has on extending working hours. I agree with Ian about the enslavement of employees by Blackberry. I would also add that the speed of response could also affect the quality of the response as […]

Digital Natives, Digital Immigrants and iPod Bubbles

Reading Time: 2 minutes Digital natives is a generational term rather like generation x which is starting to hit the mainstream. A digital native is someone who has growth up in close contact with computers Mark Prensky hypothesised and found some proof to indicate that these people absorb and process information in a different manner to those of us […]

Back to Basics

Reading Time: 1 minute I am reasonably tech savvy, I have been on email for ten years and used a mobile phone number for a decade and a half. However I have found myself sliding my mobile technology back in time. Last year I had a 3 mobile phone, on the UK’s first 3G network. It was shocking. I […]

Tribes, youth marketing and Japan

Reading Time: 7 minutes I thought I would flag up a couple of articles on youth culture and spending power. First up is the FT’s article on Japan, my initial thoughts on this was that it is deemed ok for men to be collectors of watches, model trains sets, art, records etc in the west, with the weekend edition […]

Gemplus Armageddon

Reading Time: 1 minute I was shopping away at the Clinque counter in Debenhams when I was confronted by a keypad and chip card reading machine. The shop assistant and I got talking and I asked her how many people knew their PIN to their credit card, she replied that almost everyone she speaks to is as clueless about […]