Are you an innovator, achiever or consumer?

Reading Time: 1 minute I came across a consumer profile test called VALS (values and lifestyles) which was designed to better understand consumer behaviour. The test factors in issues such as demographics and earnings but since the test is based around two key axis of resources and innovation, my guess is that the results will be skewed; an individuals … Read moreAre you an innovator, achiever or consumer?

In The Mood For Tech

Reading Time: 2 minutes When I studied at college I was told that the chocolate manufacturers loved a recession. As people were insecure or depressed they bought more chocolate. According to, Forrester Reseach has come to a similar conclusion about some gadgets. They have broken consumers down by income (high and low) and by the attitude to technology … Read moreIn The Mood For Tech

Despite the dross, web still useful

Reading Time: 1 minute The New York Times has an interesting article how consumers are simply replacing Windows PCs that are cluttered with spy/mal/ad-ware. The article Corrupted PCs find new home in dumpsters highlighted a number of cases included an internet industry professional, a doctor (who migrated to the Mac OS X platform), a stockbroker and a bank manager. … Read moreDespite the dross, web still useful

Y U Consume?

Reading Time: 1 minute Knowledge@Emory has an interesting article for marketers about targeting consumers. Sounding like something out of the 1950s ‘Tactics To Tackle The Teen Market’ has some interesting case studies and common sense outtakes. In summary: US ‘generation Y’ consumers (born late 1980s and 1990s) were responsible for spending 169 billion USD A lack of parental time … Read moreY U Consume?

Digital Natives, Digital Immigrants Redux

Reading Time: 2 minutes For a while now, there has been a lot of weight in the marketing community about the different ways in which younger generations consume information and use technology. Allegedly they like to surf incomprehensible websites, love gadgets, have their own language, listen to the radio, watch the TV and surf at the same time. Older … Read moreDigital Natives, Digital Immigrants Redux