Tribes, youth marketing and Japan

Reading Time: 7 minutes I thought I would flag up a couple of articles on youth culture and spending power. First up is the FT’s article on Japan, my initial thoughts on this was that it is deemed ok for men to be collectors of watches, model trains sets, art, records etc in the west, with the weekend edition … Read moreTribes, youth marketing and Japan

Gemplus Armageddon

Reading Time: 1 minute I was shopping away at the Clinque counter in Debenhams when I was confronted by a keypad and chip card reading machine. The shop assistant and I got talking and I asked her how many people knew their PIN to their credit card, she replied that almost everyone she speaks to is as clueless about … Read moreGemplus Armageddon

Dating with Blackberries

Reading Time: 1 minute Dating with Blackberries as a news story gives you an idea of how RIM’s Blackberry device is part of the zeitgeist. The New York Times ran an article in its fashion section about how wonks (thats people like Rob Lowe and Co. in the West Wing for all our non US readers) meet prospective partners. … Read moreDating with Blackberries