Digital Natives, Digital Immigrants and iPod Bubbles

Reading Time: 2 minutes Digital natives is a generational term rather like generation x which is starting to hit the mainstream. A digital native is someone who has growth up in close contact with computers Mark Prensky hypothesised and found some proof to indicate that these people absorb and process information in a different manner to those of us … Read moreDigital Natives, Digital Immigrants and iPod Bubbles

Tribes, youth marketing and Japan

Reading Time: 7 minutes I thought I would flag up a couple of articles on youth culture and spending power. First up is the FT’s article on Japan, my initial thoughts on this was that it is deemed ok for men to be collectors of watches, model trains sets, art, records etc in the west, with the weekend edition … Read moreTribes, youth marketing and Japan