BBC StoryWorks unveils new tool which measures impact of branded content | Marketing Interactive – “In addition, the product showed that the creative execution succeeded in driving a clear uplift in subconscious association between Huawei and key brand attributes such as being innovative, inspiring, environmentally responsible, and high quality. Following exposure, audiences also had a high desire to engage with the Huawei brand; brand awareness rose by 216%, brand association went up by 23% and purchase intent increased by 19%”
Maps | Mapbox – for building navigation services including turn by turn directions
Things that made my day over Christmas. I was ill for much of it so there was little overindulgence.
Vice are running a series on classic EDM (heart sinks) but the first is Darude – Sandstorm. Lets not even get into the music taxonomy Vice are using…
Vice News did a show on Colorado’s second chance programme which is using virtual reality to try and help long term prisoners prepare for release. These are inmates who will have never owned a smartphone.
The politics of social status: economic and cultural roots of the populist right – Gidron – 2017 – The British Journal of Sociology – Wiley Online Library – the answers may lie on the ‘supply side’ of political competition, where recent movements in party platforms have made the populist right more attractive to many voters. A convergence over the past three decades in the economic platforms of the centre-left and centre-right toward the right have reduced the appeal of the centre-left to the working class. In this context, many voters now complain that no one speaks for them. At the same time, parties on the populist right have moved their economic platforms to the left, making them more plausible providers of jobs and social protection. Moreover, in order to mount distinctive appeals at a time when the differences between parties on economic issues has narrowed, many parties have put more emphasis on identity or values issues, which often draw middle-class voters to the left but working-class voters to the right
Huawei executive detained on suspicion of taking bribes | HKEJ Insights – it is worthwhile bearing in mind that Huawei is a big ass company, so the odds of at least some employees being bent is a sure thing, just on the scale of numbers. It isn’t necessarily proof that the company is rotten. Huawei has its cultural foibles but corruption isn’t necessarily one of them
Apple, CALEA and Law Enforcement – Lawfare – Apple is consistently making choices to protect users privacy and security. In the face of the kinds of attacks we’ve been seeing, from the “hack in a box” that Chinese criminals were selling to the sophisticated hacking Jupiter’s VPN, the better security is on phones and in communications, the better off we all are. So while Nick is right on the current vulnerability in iMessage, he has it wrong on both on Apple’s legal obligations under CALEA and how easy it would be for the company to accommodate law enforcement’s demands.