Stopgap Marketing and Mad.co.uk have published the results of their salary and work survey across all aspects of marketing. Women made up about two thirds of the respondents and the best sector to work in from a pay perspective is market research.The biggest areas of dissatisfaction (page 36) were strong leadership from senior management and the lack of a clear career path. So it seems whilst the board thinks that marketing is too important to be left to marketers, marketers think that the directors should make a start by running the company. Full details here as a PDF document. Want to know more, contact Lou Bushell at Stopgap.
The nice people over at Terratag have launched their latest t-shirt designs, buy one now and pretend that you are down with the kids and can talk their hepcat-speak daddio.
Also Orange have finally released details of their project. It’s an advertisement supported by a Big Brotheresque blog: the blog has the best argument against convergence I have ever heard, a quote from a participant called Jeff “I have deleted all the crap that came on the phone to free up memory and have copied as many of my Bonnie Tyler tracks on to it as it will hold.”
There goes Orange’s ARPU targets up in smoke then. The Orange ad will appear tonight on ITV, but I am sure they will have people like Iain Tait and the super-sharp coders at Poke London seeding it on YouTube in no time at all.
Mog is the new Last.fm seriously. Check it out.
Lastly thanks to a review of Why Johnny Can’t Brand DSI (dominant sales idea) is the new USP (unique sales proposition), just another example of why Bill Hicks told marketing and advertising people to kill themselves: “By the way, if anyone here is in advertising or marketing, kill yourself. No, this is not a joke: kill yourself . . . I know what the marketing people are thinking now too: ‘Oh. He’s going for that anti-marketing dollar. That’s a good market.’ Oh man, I am not doing that, you fucking evil scumbags.”
Originally uploaded by renaissancechambara.
Hi,I am taking a break from blogging for a few days but will be back at it on Tuesday in the meantime I can recommend Bob Cringely’s weekly column which this week talks about YouTube, its licence changes, intellectual property rights and the whole phenomena of YouMedia.
Three interesting parts to it:– YouTube doesn’t believe in the warm fuzziness of web 2.0 companies i.e: Google’s don’t be evil mantra. But then Flickr has had its Nipplegate as well, so no surprises
– YouTube is going to make money by pillaging and repurposing other peoples content to their hearts content, how will affect the social forces that have driven YouMedia? For every action there is an equal and opposite reaction: the mass media begat media literate consumers that eventually became innoculated from conventional advertising. Also is there a market for them to charge PR companies for the privilege of not having their viral videos subverted, relicenced and remixed with competitor messages?– YouMedia is the emperors new clothes, there is evidence that it works, but the companies at the forefront of it often don’t really get it. They talk a good game on PowerPoint but that doesn’t really mean squat. Something that I have suspected for a long time, but Bob got a frank admission from some 30-something executives from a large unnamed media company. There again this kind of makes sense, the hippy movement could only really be understood in retrospect.
To many PR people time tracking is as offensive as any swear word, thankfully the interweb has once again came to the rescue. Courtesy of LifeHacker comes a downloadable paper sheet for those of you that like to mark their tracking and then put it in electronically. (I don’t get the sense of it, but there you go). For freelancers or budding the Martin Sorrell’s of this world, you could do worse than look at Toggl an online time tracking solution built on wholesome web 2.0 goodness.
Interesting survey over at Duncan Chapple’s blog over which analyst houses have the most influence.Whilst the split may may change depending on what tech sector your client is in, its an interesting piece of research; particularly when you see the dominance of US focused players.
And the fact that a good third of the most influential analysts are in the other category indicating a large amount of fragmented trusted expertise.
Meanwhile the GSM Association have a handy site that allows you to compare roaming charges when you visit different countries in Europe.
I tried it using Orange post paid as my settings to have a look at different carriers. What I found interesting was that in the countries that I sampled (Germany, Ireland, Spain, France) there was not price differential between the carriers. Of course this was an unscientific test isn’t at all indicative of price fixing is it?
I had a bit of a sickener on Sunday afternoon and I wanted to pause and calm down for a bit before I wrote about it. I was editing an entry in my address book, when the application suddenly hung. I shut Address Book.app down using force quit and rebooted my machine.
All 3,600 or so contacts had vanished from address book, .mac and my phone. I couldn’t find them as a hidden file somewhere using Spotlight on the Mac, they had just vanished completely.
Spooky, weird and a bit unnerving to say the least. Apple’s support forums didn’t reveal anything that could shed any light on this.