US mobile phone company Cingular has come up with an Escape-A-Date service. An example, from their press release:
Hey, this is your escape-a-date call. If you’re looking for an excuse, I got it. Just repeat after me, and you’ll be on your way! “Not again! Why does that always happen to you? … Alright, I’ll be right there.” Now tell ’em that your roommate got locked out, and you have to go let them in. Good luck!
Maybe this should be best aimed at people who find their loved ones online at Girls Behind Bars.
A new webzine with an unfortunate title that brings to mind the lunatics of the UK Independence Party. The fanzine aims to bring together the best and latest happenings in European culture. It will be published in a number of European languages on a monthly basis. You can find it here.
Masons are a large and respected legal firm. What on earth are they doing with a kick-ass website? Out-Law.com is their online presence, as well as a weekly news round up, a quarterly magazine and helpful guides they even have some cool online games in their fun section.
The site is a classic example of the way a website should interact with prospective customers rather than the starched-collar brochureware you see elsewhere in the legal sector.
Apple spoof product lifecycle article which can be found here.
Trendwatching is back with a pattern that they call five-star living, where property developers and high-end resort or hotels sell a home away from home to the super dumb but loaded. They put a whole pile of luxury living brand experience about it, but what they are seeing is the window dressing not the trends. Hotels are capital intensive and unless you have high occupancy all the time, expensive. Apartment complexes can draw on the service aspects of hotels but farm off a lot of the capital risk to apartment purchasers and still charge them for premium rate services, its hedging your bets in a post-September 11 world. I realise that this is a less romantic and stylish explanation of this trend, but its all about the money.
Finally, the New York Times have got a great interactive presidential election guide that they are going to keep updated. So go to this link, have a play and bookmark it until November.
Being a communications professional, I was very impressed by this site which is a font of conversational put downs that can be used in any home, social or professional environment. Really good stuff with instructions on usage. Remember, less is more, don’t just use them willy-nilly – use them sparingly on people who deserve it. As Sun Tzu wrote in the Art of War, you may need an army to fight a war, but you need special forces to win it.