Category: jargon watch | 術語定義 | 용어의 정의 | 用語の定義
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Doughnutism
Doughnutism is a phrase that I found out about from a presentation of Carat’s 2021 trends paper. In the paper itself it is called the donut problem, but when talked about the phrase doughnutism was used. COVID-19 has changed behaviours. More people are telecommuting, which has changed people’s travel needs. As a consequence, there has…
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Cummings effect
The Cummings effect was named by The Guardian after former government advisor Dominic Cummings. Now famous for his unorthodox approach to sight tests. The Cummings effect describes how consumers have been testing the rules governing lockdown, often ignoring the government’s ‘stay at home’ instruction. “What is happening is people are beginning to flout the rules,…
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PDI
PDI or purpose driven innovation is Trendwatching’s approach to identifying and help clients act on ‘meaningful’ business opportunities. I think its interesting as it captures the aspirations of corporate responsibility professionals in businesses; a case in point being the steady changes that Unilever have made in their business over the past decade or so, like…
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Big sky theory
Bob Cringely was writing about the concept of big sky in one of his recent columns and I thought that it was worthwhile sharing here. Origins of big sky theory in early flight Big Sky theory came from early aviation. The main problem pilots faced was crashing into the ground rather than a mid-air collision.…
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Internet of Bodies
Internet of bodies or IoB is a term that I first heard as The Internet of Bodies – a RAND Corporation report into internet connected devices that …monitor the human body and transmit the data collected via the internet. This development, which some have called the Internet of Bodies (IoB), includes an expanding array of…
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CPO
I came across the idea of CPO in GQ magazine. I know few people that have bought anything other than the G-Shocks in their collection for retail. There’s a few reasons for that: Watch resellers A number of watch dealers that were known by word-of-mouth have gone to the wall. For instance, Austin Kaye, which…
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The merge
I first heard of the merge from Sam Altman’s blog. He said that it was a popular topic of conversation in Silicon Valley to guess when (not if) humans and machines will merge. In a meaningful way rather than just a Johnny Mnemonic-style walking data storage unit. When I heard of this definition of the…
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Social cryptomnesia
Historically, social cryptomnesia has been used as a term to talk about the way movements don’t get credit for societal change. For instance, activists such feminism or the green movement don’t get credit for widespread acceptance of women’s rights or climate change. Instead politicians like Al Gore got the credit. Instead feminist groups and environmental…
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Dark stores and coercive diplomacy
I came across a couple of interesting terms recently: dark stores and coercive diplomacy. Dark stores Gartner for Marketing (formerly L2 Inc.) were talking about a new development at Amazon’s Whole Foods subsidiary. It was what Gartner called digital dark stores. The first one has been established in Industry City to serve much of Brooklyn,…