市场营销 | marketing | 마케팅

What would Apple sound like?

Reading Time: < 1 minute

Reading Steve Jobs rationale for why Apple’s mobile devices don’t support Adobe Flash I was reminded of the tone-of-voice of Apple’s usual communications. They are about as sincere as the greeting you get when enter a Disney store, you feel like you are being played. If ever there was an example of the Cluetrain Manifesto truism of public relations does not relate to the public Apple’s PR team would be it.

They don’t even show much grace under fire.  I discussed it with a colleague and thought that they may be shooting low in order to make the Steve Jobs key note look better. But I am not sure that is the case. They lack quality, specifically a human element and a thoughtfulness to their tone-of-voice that runs through their products and services, its like they are written by Microsoft technical support.

  • Does Apple need to write press releases in the rigid format for product launches and enhancements in the usual cookie cutter press release style? No, because they are likely to be covered anyway.
  • Would additional smarts in communications be wasted? No, on the contrary it would further enhance their reputation.

I am not talking about more disclosures or inclusive approach to communications, but a human, smarter, measured and analytical approach and voice.

商业 | business | 상업 工艺学 | technology | 기술 无线网络 | wireless |무선 네트워크

HP | Palm deal thoughts

Reading Time: < 1 minute

That HP rode in as a white knight took me a little bit by surprise. I tuned into the conference call to find out more about the deal. I have bullet-pointed out my thoughts below:

  • Is HP executive Todd Bradley the right person for the deal? He was CEO of the company in the early noughties when it should have been sorting out its OS issues, the Palm OS looked tired even back then
  • Is HP overpaying for the company? There isn’t that many people interested in Palm and analysts had set a target share price of zero. Is this price as much about emotion as assets?
  • Why is the Palm WebOS going to live up to HP’s faith in it?
  • Much was made of Palm’s cloud services technology in the webcast, but how many extra servers or services will it actually sell for HP?
  • SKUs. I was alarmed at the amount of proposed device variants HP was envisaging in the future on the call with possible support in differing form-factors for Micrsoft Windows, Windows Phone, Android and WebOS in personal devices. Add into this memory or colour variants and you are looking at product range bloat similar to Sony consumer electronics range
中国 | china | 중국 传播媒体 | media | 미디어 初 | hygiene | 기본 商业 | business | 상업 小工具 | gadget | 가제트 工艺学 | technology | 기술 市场营销 | marketing | 마케팅 无线网络 | wireless |무선 네트워크 法 | legal | 법률학

Links of the day

Reading Time: 2 minutes

MediaPost Publications Why PR, Start-Ups Don’t Always Mix 04/28/2010

ACTA year-long impounding of suspected fakes could hurt businesses | Pinsent Masons LLP

3 Creative Ideas to Use Google for Link Building Search | Search Engine Journal

UPDATE: 38 Infinity Ward Employees File Lawsuit Against Activision Over Royalties, Alleges Devs Held “Hostage” – – Activision has lost already. If they lose the case they have to pay damaged and will find it hard to get talent. If they win, they will find it hard to get talent.

How I Met Your Motherboard: Tales of Early Computing – I love the idea and the visual design of this

MediaPost Publications Social Lubricant For Frictionless Web 04/28/2010 – on the new Facebook changes

AOL Sells IM Service ICQ To Russia’s DST For $187.5 Million | paidContent

Art. Lebedev Studio Worldwide Store

Nestle, Palm Oil and Social Media, Oh My! | Search Engine Journal

Did Microsoft Just Step In To Help HTC Fight Apple? Or Are They After Android Too?

Eric Schmidt On Google’s IPO: Bad Press Made Us More Money | paidContent – no such thing as bad publicity

Energy Risk Ranks Third – businesses increasingly concerned about energy shocks

IAC’s Challenges PlentyOfFish’s Dating Stats | paidContent

Slashdot Apple Story | Apple Bans Online Sales In Japan

MediaPost Publications Pop-Up Power: Retail’s Recession Invention 04/28/2010

When Members Dont Have Time To Participate In Your Community – FeverBee – The Online Community Guide

Cool Infographics – Cool Infographics – 10 Tips for (journalists) Designing Infographics

::Track This Now:: Track articles across the world on a map – nice mash-up

Mark Gray on Vimeo – inspirational space programme footage

Monocolumn – Battle of the New York newspapers [Monocle]

Murdoch news wire pursues ‘hot news’ claim | Pinsent Masons LLP – interesting concept, could this be used by PR people to hit media that break embargoes?

Enemy Lurks in Briefings on Afghan War – PowerPoint – – the money quote “It’s dangerous because it can create the illusion of understanding and the illusion of control,” General McMaster said in a telephone interview afterward. “Some problems in the world are not bullet-izable.”

Japan to develop own mobile app platform | Mobile Entertainment News

Bill Would Extend DMCA-Style Takedowns To ‘Personal Info’ | Techdirt – this could go horribly wrong as the law and judiciary try to wrestle with what is personal information

On The State of China Intellectual Property Enforcement And Cars. – China Law Blog: a blog about Chinese law and the legal issues of doing business in China. – rapid acceleration to world-class status