Categories
初 | hygiene | 기본

Links of the day

Reading Time: 3 minutes

Devices must come with data-wipe function, says privacy regulator | Pinsent Masons LLP – of course the problem is that if forensic computer scientists can pull anything off a device a criminal could just as easily do it as well

In China, Loan Regulations Without a Loophole – DealBook Blog – NYTimes.com

Video-game shoppers surrender their immortal souls – Boing Boing – interesting consumer behaviour experiments, basically we don’t read the small print

Digital Economy Act: This means war – Cory Doctorow putting the Digital Economy Act in the context of the wider regulations coming wth ACTA

Khan Academy – pretty cool stuff here, kind of like OpenCourseware: very high quality but homespun

What’s Better Than Sliced Bread? Bo-Lo’Gne’s Danish Bread in Hong Kong – China Real Time Report – WSJ

What Questions Can We Expect Answered in Demand’s S-1? | paidContent

No Free Lunch for Ning Users; Still Plenty of Bargains Elsewhere

The Pitch HK: Chui Sui Central: Spare a thought for online publishers

KFC faces word of mouth crisis in China – Warc – discount voucher scheme gone bad

CHART OF THE DAY: iPad Estimate Sales Vs. iPhone, iPod, Nintendo – puts things in perspective. Not the second coming of the consumer electronics messiah, but close

5 Ways to Reduce Social Media Distractions and Be More Productive

Ning’s Bubble Bursts: No More Free Networks, Cuts 40% Of Staff – that’s a bit disappointing, but its also a great potential opportunity for Webjam

50+ Ways to Search Twitter

Hong Kong’s CSL ready to launch LTE this year

Anti-piracy enforcers claiming to represent Microsoft used to shut down dissident media in former USSR – Boing Boing – quick denials in place otherwise this could have been a Yahoo! moment for Microsoft’s corporate reputation

The Rise of Social Media in Hong Kong – interesting divergence with Chinese services, users seem to prefer western alternatives, may also have something to do with the global social graph of Hong Kong residents

Kin Could Be Microsoft’s Stupidest Move Yet – Daniweb – interesting analyst based on feedback by young people

France, the U.K. Take Steps Against Digital Piracy – WSJ.com

Unvarnished law: review site shows why UK is playing digital economy catch-up | Pinsent Masons LLP – the short trek toward an anologue Britain

ACS:Law Anti-Piracy Hunt Takes Toll On Legal Profession | TorrentFreak – this is a bit dodgy when you look at the information revealed under Freedom of Information Act

Is China’s Economy Overheating? – The Curious Capitalist – TIME.com

PR and Web 3.0… a call to action – MarCom Professional

PR industry attacks Digital Economy Act as a ‘step in the wrong direction’ – Wadds, Will McInnes and myself commenting on the Digital Economy Act

MediaPost Publications In Apparel, The Brand Makes A Comeback 04/15/2010

Inside Apple’s automatic graphics switching

RTÉ Business: Twitter says has over 105 million users

Ev Williams: “Twitter is too hard to use” | VentureBeat

US government finally admits most piracy estimates are bogus

Commissioner pledges protection for net neutrality | Pinsent Masons LLP

Labour pledges IP law reform, Conservatives pledge public procurement overhaul | Pinsent Masons LLP

Government Accountability Office: Don’t believe piracy studies because they’re wicked flawed

Google backs Yahoo in privacy fight with US Department of Justice

Screwfix.com – Power Tools, Electrical, Plumbing Supplies & more

Some Thoughts On Comments

Online video advertising | guardian.co.uk – some nice articles on video advertising here

Chief Communications Officers: First 100 Days – UK – reminds me of those ‘Little book of’ series that were popular a while back, but none the worse of this, what comes across is the variance of the advice which I guess boils down to needing good judgement

Categories
市场营销 | marketing | 마케팅

ITV moderation failure

Reading Time: < 1 minute

Will Sturgeon has a clip from ITV news last night which demonstrated the power of moderation in social media discussions.

ITV debate

I guess freedom of expression isn’t dead yet.

Categories
市场营销 | marketing | 마케팅

29 things: how to tweet

Reading Time: 3 minutes

Twitter was always one of those things that I got people to play with and they just got, or they realised that it didn’t fit in with their online life in the way that say Facebook status or Sina.com’s micro-blogging platform did. So I never thought I would be asked on a howto guide for Twitter, but I was the other day and that was the inspiration for this post.

Go to http://twitter.com

twitter1.jpg

There is a button on the page asking you to sign up to the service. This takes you through to a page entitled ‘Join the Conversation’

twitter2

Fill in the boxes, take particular care with the captcha: a picture of two words that you have to retype to prove that you are a real person and not a spam bot. If you find it hard to read there is a button the right hand side which will give you a new pair of words that will hopefully be more legible.

twitter3

You will receive an email to your nominated email address. If it doesn’t arrive in a couple of minutes check your junk folder.

You don’t depend on twitter.com as your only way to tweet. If you have a cell phone with mobile browsing you can go to m.slandr.net and login or tweet from an application; I use Tweetie for the iPhone and on my home MacBook Pro. At work I use Beak on my MacBook.

You are now ready to tweet. The settings menu option at the top of the page allows you to customize the look and feel of your account.

So what can you do?

Follow: Unlike Facebook which requires both parties to be friends in order to be able to read their news. With Twitter that isn’t the case, which is the reason why organisations such as NGOs, news outlets and transportation systems use it to provide headline news and links to more detailed content. You can chose to make your updates public or invite only, so Twitter gives some privacy protection.

Facebook, Twitter Revolutionizing How Parents Stalk Their College-Aged KidsCurate: you can use Twitter to share information from other places for instance TweetFeed will convert an RSS feed from a corporate press room, blog or search alert into a updates on a Twitter account. If there are interesting links that other Twitter users are shared these posts can be passed on to your audience through a process called retweeting which quotes their tweets and attributes them as your source.Its really easy to retweet, both Twitter and many clients have a special icon that allows you to do this just by clicking on it.If you want to share an image you can share a link from a photo-sharing site like flickr or TwitPic and Yfrog.Engage: putting an ‘@’ in front of a fellow twitters user name in a message is a publicly available message aimed at them:

@r_c why are you such a loser?

Twitter also has a facility to direct message someone if both of you are following each other; this is similar to instant messaging or sending a text message on a phone in terms of privacy. If the communication is about a common subject such as a TV show or a conference then the post should contain a label marked by a hash or pound sign called a hashtag for example:

@r_c why are you such a loser? #faketwittermsg

Now the the whole world of twitter is open to you.

Posts in this series

29 things: the basics of how to record audio

29 things: how Wikipedia works and how to get involved in the process of having a post changed

29 things: how to tweet

29 Things: Understand the nature of conversations and their appropriateness for your client

29 things: how to use Google for fun and profit

29 things: how to use an RSS reader

29 things: how to organise a PR account

29 things: how to embed pictures and video

29 things: how to create a link

29 things: how to touch-type

29 things: how to manage your communications platform

29 things for PR people

This was the post that started it all: 29 not-very-technical things that every PR person should know