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市场营销 | marketing | 마케팅

WPP using Twitter to communicate crisis protocols with employees

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I found it interesting that WPP was using Twitter to provide guidance to employees currently stuck away from their ‘home base’ due to European airspace being closed due to volcanic dust.

wpp crisis

We have been pretty fortunate with regards to having the right staff in the right place at this time.

Categories
初 | hygiene | 기본

Links of the day

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apophenia » Big Data: Opportunities for Computational and Social Sciences – the real question is whether people like Facebook would let you at the data, but that’s a discussion for another time. Expect media companies to utilise the collateral data they gather up in their layer 7 scanning to become the new AC Neilsen

The Dogs of War: Apple vs. Google vs. Microsoft | Wired.com

Youngsters Really Do Care About Online Privacy, Study Says – the kids, they’re alright

Monocolumn – Outwardly mobile – Japan makes an international call [Monocle] – Japan is trying to get itself back on the technology centre-stage. Keitai for everyone?

AP Stylebook changes ‘Web site’ to ‘website’ – online is the new normal, surprised that has taken them so long.

Key Palm exec leaves amid reports of pending sale | Relevant Results – CNET News – so the man who heads up what has been argued by some as the most saleable part of Palm has left the business. Interesting. Palm: Consulting Firm Finds Security Issues In WebOS Software – Barrons.com – this security breach may sink any residual value in Palm as an acquisition target

Marketing owns social media management. Now what?

Google: the killer social media monitoring platform

Music Industry Warns That It May Sue UK File-Sharers | TorrentFreak – because the UK Government couldn’t get off their arse and implement the Digital Economy Act now, music industry threatens additional legal stomping. Its all the fault of their bought-and-paid for politicians apparently. All a bit Bond villain to be honest with you

Google Public Policy Blog: Opt-ins, opt-outs, and everything in between – thoughtful take by Google on consumer online privacy and permission-based marketing

Shrimp shells may be used to repair spinal injuries, glass can help rebuild bone

Linux Graybeards? Yes, But Also A Wisdom Circle — Linux open source — InformationWeek – complexity and an established team has meant that the project isn’t seeing that much new blood coming through

Categories
艺术与设计 | design | 예술과 디자인 铭记 | branding | 브랜드 마케팅

Pepsi Max branding

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There is no greater example for showing how badly the most recent Pepsi rebrand was thought through than looking at the way Pepsi Max now looks.

New Pepsi Max branding

The rebrand did originally have a vision that would have been cohesively rolled out on the sub-brand as well.

But it didn’t say ‘Max’, in fact it said minimal. What’s worse is that its anonymous. It doesn’t say cola, it could just as easily say credit card or courier company. Sometimes if something isn’t broke don’t try to fix it.

Part of the art of being a trusted advisor to clients is saying no.