Search results for: “"Les Binet"”

  • Creativity in data

    I had the honour of being part of a panel for the PRCA on the creativity in data run in association with The Work Crowd. Here was the synopsis of the panel discussion that the PRCA put out. Communications is frequently seen as all about ‘big ideas’. But increasingly, it’s being recognised that to develop…

  • Bullet time + more things

    Bullet Time – Logic Magazine – Bullet comments, or 弹幕 (“danmu”), are text-based user reactions superimposed onto online videos: a visual commentary track to which anyone can contribute. Started in Japan, but popularised massively in China. When a beloved character dies in a web series, a river of grieving kaomoji (╥﹏╥)—a kind of emoticon first…

  • Marketers bookshelf recommendations

    My recommendations for a marketers bookshelf is based on my own reading. My own experience is very consumer, brand communications and behavioural change focused. Here’s some recommendations, they aren’t in a ranking or grouped in a particular order. Insights, planning and strategy Most marketing communications projects are trying to create some sort of behavioural change…

  • The limits of the IPA’s The Long And The Short Of It

    The IPA’s The Long And The Short Of It (TLATSOI) has been a north star for agency strategists since it was published in 2013. It’s now been out there long enough to understand the limits of its approach.  This post started with a blog post that talked about the IPA’s The Long And The Short Of…

  • Cultural Strategy

    I was recommended Cultural Strategy by a client to ‘better help understand their business’. The book is an accessible easy read as business books go. Cultural Strategy is written as a mix of theory and illustrative case studies. In the book, it’s authors Holt and Cameron propose that culture can be a key defining factor…