Search results for: “Publicis”
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Dekotora & things that made last week
Apple’s team in Japan hit it out of the park with this iPhone XS ad that tells the story of a dekotora lorry christened Lady Misaki. Dekotora is a culture of truck modification, turning the humble Hino or Mitsubishi cab into a LED and burnished stainless steel sculpture. Dekotora is a loan word from the…
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Uniqlo IQ + more things
あなた専用のお買い物アシスタントが、ついに登場！UNIQLO IQ – UNIQLO ユニクロ – voice enabled digital shopping assistant Uniqlo IQ, more information here: How Uniqlo developed its ‘digital concierge’ voice service | Analysis | Campaign Asia – the initiative was developed through a collaboration between Party and Inamoto & Co. Campaign asked the people behind the project to explain how they did it. Rei Inamoto,…
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Crimson Hexagon + more things
Facebook Suspends Analytics Firm Crimson Hexagon on Concerns About Sharing of Public User-Data – WSJ – Crimson Hexagon will likely get out of the penalty box soon, the co-founder works at a joint Facebook academic research partnership… Its also not that surprising what Crimson Hexagon did, given how crap Facebook is at providing data to social…
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Ads into testing + more things
Why we should relish putting ads into testing – VCCP – bit of an odd concept. The TV ads that I’ve worked on have all gone into testing at concept stage. Ads put into testing have their concepts polished using research from Kantar to maximise effectiveness. I couldn’t understand not putting ads into testing of…
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Checkout free retail + more things
Exclusive: Microsoft takes aim at Amazon with push for checkout free retail | Reuters – I hope that checkout free retail works better than self service checkouts. Also will checkout free retail work well in low trust societies? More related content here. The Ruggedmen and the End of Free & Easy – but out of…
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Malayan emergency + more things
Psychological Warfare of the Malayan Emergency – interesting read; I wonder what C.C. Too would have made of the Leave and Remain campaigns? It is amazing how much of things in the UK goes back to Borneo and the Malayan emergency. The COIN strategies that were successful in the Malayan emergency were applied time and…
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The advertising industry post (prompted by WPP’s 2017 financial results)
Sometimes the most straightforward posts take the longest to write. When I started on this one last week the big question in the minds of people who watch the big advertising conglomerates is are WPP numbers a company problem or an industry problem? WPP is looking to simplify its structure with a view to becoming…
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World Creative Studio + more things
Mood Swing Rebrand – World Creative Studio – interesting take on MTV’s rebrand in terms of approach to the communications challenge. What is even more impressive is that it is coming out of MTV’s inhouse World Creative Studio An Ad Executive Often in the Vanguard Peers Into the Future – The New York Times – The…
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Ralph Lauren Snow Beach + more
Gone before you could get your hands on it. I remember this Ralph Lauren stuff from the first time around. Original pieces were so cheap just a few years ago and now go for mad money as there has been a 90s revival in fashion circles. This style of Ralph Lauren makes a pleasant change…