Search results for: “algorithmic”

  • Influencer marketing – what does the future hold

    What does the future hold for influencer marketing was an event organised by PR Week that I got to attend last week.  Below are some of the thoughts and key points that came out of the event. The Competition and Markets Authority They are responsible for enforcing The Consumer Protection from Unfair Trading Act (2008)…

  • Automata Eve launch

    Automata Eve launched the other week and I got to go along to their headquarters just off the Pentonville Road to find out more. Automata Eve first impressions At £5,000, the Automata Eve sits at a weird place in robot manufacture. It’s an expensive hobby device or a lightweight industrial product. Automata freely admitted that…

  • Most popular blog posts of 2018

    It’s that time of year again when I reflect on the things that I’ve done and what I can learn from the year. I wanted to get this out there whilst I still have a bit of respite from the holiday cheer.  In reverse order Reuse, re-edit and remix – the quality and impact of…

  • How to use RSS?

    How to use RSS – isn’t a question that I thought would be ever asked. I put together a guide some eight years ago and had been meaning to update it for a while. I was reminded to do this by Wadds recent post on RSS. I realised  there is likely a whole generation of netizens…

  • My Web Toolbox

    Over time I’ve built up a web toolbox that help with my workflow. This is many of the ones which have bailed me out of trouble time and time again. Communication Slack – yes i know that it seems like hipster CB radio. But its popular and you are likely to need to get with…

  • Strategic News Service & things this week

    Mark Anderson of the Strategic News Service; a George Gilderesque subscription newsletter, the likes of which were very popular in the mid to late 1990s. The Strategic News Service process is an interesting ‘anti algorithmic’ analysis in action. A counter point to the world that Google now represents, I don’t buy all that Anderson and…

  • Ad spend and other news

    Ad spend Unilever threatens to pull ad spend from platforms that ‘breed division’  – “Consumers don’t care about third-party verification. They do care about fraudulent practice, fake news, and Russians influencing the US election. They don’t care about good value for advertisers. But they do care when they see their brands being placed next to ads…

  • Micro influencers

    Micro influencers – much of the social marketing today for consumer brand is done through what is called influencer marketing. For a number of these influencers who have a large social following, working with brand has become very lucrative. But one of the hottest tickets at the moment within communications agencies are ‘micro-influencers’; Edelman Digital…

  • Native materials + more news

    As Tastes Mature, Chinese Crave Native Materials | Global Currents | BoF – also mirrors a desire to look less flashy and moving away from tu hao jin products. Native materials also reflect a growing pride in China and what it means to be Chinese Photographer Bill Cunningham left the fashion world some brilliant advice on…