Inspiration for brexit segmentation This chain of thought on Brexit segmentation got fired up when my Facebook filled up with calls to petition British Airways to strop the distribution of the Daily Mail, mainly because of headlines like: So can a brexit segmentation be used as part of a marketing strategy? There are at least […]
BREXIT – Letter to MPs from a Remain voter: a plea for realism, tolerance and honesty – this gives a great background read on how the UK chose to go Brexit. It’s also a blueprint of how project fear is likely to turn into project understating the full calamity Osborne abandons 2020 budget surplus target – […]
I was prompted to write Brexit part 2 based on the many questions from friends living outside the UK – who are trying to make sense of what is going on. Brexit is a portmanteau of ‘Britain’ and ‘exit’. The exit being from the European Union. In 2013, David Cameron announced that a conservative government […]
Why I am writing a post called Brexit part 1? Generally I find politics a bit too grubby and dirty for this blog and have only touched it when I absolutely, positively didn’t have a choice. So expect Brexit Part 1 and Brexit Part 2. On June 23, 2016 the UK goes to the polls to […]
Dow recycling Singaporeans shoes Dow said it was recycling our shoes. We found them in Indonesia | Reuters – Reuters put trackers in usable secondhand shoes to see where they would end up. The main gist of the story is that Dow recycling effort was a failure, which is also embarrassing for their partner the Singapore […]