Ged Carroll

Search results: byron sharp

Eat Your Greens edited by Wiemer Snijders

Published: (Updated: ) in branding | 品牌推廣 | 브랜드 마케팅 | ブランディング, consumer behaviour | 消費者行為 | 소비자 행동, ideas | 想法 | 생각 | 考える, marketing | 營銷 | 마케팅 | マーケティング, oprah time | 書評 | 서평 : 文芸批評 by .

Eat Your Greens is a selection of articles curated by Wiemer Snijders on all things that come up for discussion amongst account planners. Branding, marketing, some home truths about innovation and the value of creative. Much of it recycles the stuff that account planners know from reading Sharp or Field and Binet. In addition there […]

Bookshelf

Why is there a page called Bookshelf? I’ve read a good number of books, but only a subset remain on my bookshelf. For instance, I love graphic novels, but I pass them on to friends. They entertain, but in general they don’t stay on the bookshelf. When I say bookshelf that’s probably inaccurate for a […]

How brands grow part 2

Published: (Updated: ) in branding | 品牌推廣 | 브랜드 마케팅 | ブランディング, business | 商業 | 상업 | ビジネス, ideas | 想法 | 생각 | 考える, marketing | 營銷 | 마케팅 | マーケティング, oprah time | 書評 | 서평 : 文芸批評 by .

I’ve been re-reading How Brands Grow Part 2 by Jenni Romaniuk and Byron Sharp. Part 1 is well known. It is the go-to bible for consumer marketers written by Sharp. In part 2 Sharp and Romaniuk looked at business-to-business marketing, luxury marketing and influencer marketing. The things that I found particularly interesting in part 2: […]

ICYMI | 당신이 그것을 놓친 경우에 대비해서

Published: (Updated: ) in china | 中國 | 중국 | 中華, culture | 文明 | 미디어와 예술 | 人文, japan |日本 | 일본, luxury | 奢華 | 사치 | 贅沢, media | 媒體 | 미디어 | メディア, online | 線上 | 온라인으로 | オンライン, security | 保衛 | 정보 보안 | 情報セキュリティー by .

What Consumers Need to Hear from You During the COVID Crisis – Harvard Business School Working Knowledge – “NEARLY A QUARTER OF BRANDS HAVE GONE DARK, PAUSING ALL OF THEIR PAID MARKETING COMMUNICATIONS FOR THE FIRST AND SECOND QUARTER OF THE YEAR.” – their emphasis not mine. On the face of it that article is […]

ICYMI | 당신이 그것을 놓친 경우에 대비해서

Published: (Updated: ) in branding | 品牌推廣 | 브랜드 마케팅 | ブランディング, china | 中國 | 중국 | 中華, hong kong | 香港 | 홍콩 | 香港, singapore | 新加坡 | 싱가포르 | シンガポール, technology | 技術 | 기술 | テクノロジー, telecoms | 電信 | 통신 | テレコム by .

Consumers don’t believe use of personal data leads to more relevant ads, report finds | Campaign Asia – The report also found that consumers still trust TV ads over their digital counterparts. On average, consumers are twice as likely to say TV ads provide a more positive impression of brands than common digital formats. The […]