Search results for: “hip hop”

  • Autopilot Whopper + more things

    Burger King’s Autopilot Whopper campaign reminds me of a lot of the classic work that Crispin Porter Bogusky have done for Burger King over the years. The Autopilot Whopper is based on the insight that Tesla cars machine learning powered vision system that helps with self driving function mistakes the Burger King logo for a Stop sign.

    https://youtu.be/A0cb7wZVFf4

    Autopilot Whopper entertaining with this schadenfreude around Tesla technology. And it also lands the message that the Burger King drive through is as good a place to stop as any.

    YouTube announced the winners of its 2020 YouTube Works awards. I would strongly recommend that any brand planners bookmark this in their browser and dip in on a regular basis.

    The one that really piqued my interest the most was Hulu’s campaign for live sports that tapped into a growing consumer cynicism around influencers. The sports linkage was using NBA basketball players as the influencers.

    The iconic Zero Halliburton briefcase stuffed with cash, that more money is thrown into as ‘Hulu has live sports’ is mentioned riffs on the old McDonald’s initiative. The McDonald’s scheme that paid rappers for name checks on songs and mixtapes. It also tapped into how consumers view influencers.

    Public Enemy came back when we most need them. Flavor Flav seems to have patched up his beef with Chuck D. Public Enemy have partnered with DJ Premier to capture the zeitgeist. Black Lives Matter, COVID19 and chaotic leadership feature in State Of The Union (STFU). DJ Premier’s product references earlier Public Enemy works scratching in sounds of early Public Enemy vocals in this track. The beat is more laid back than what one would expect from the Bomb Squad production team. But the Public Enemy fire in the belly is still there.

    The step chickens are a meme driven ‘cult’ that have sprung up on TikTok. More accurately they are a directed community. Here’s the founder on how they came about. Their heat has been parleyed in a community for a new app. From a product point-of-view, this means that something like TikTok could lose chunks of its user base IF the step chickens phenomenon was widely and successfully replicated. Given that it was a mix of smarts, happenstance and pure luck it isn’t likely: sorry brands.

    German China-focused think-tank MERICS had a thoughtful presentation put together on the Hong Kong national security law. The presentation focused on the impact for the financial services sector. But there similar lessons to be drawn for professional services (accounting, management consultancy, legal firms). And only for a a slightly lesser effect on the strategy and planning functions of creative agencies, or counsel based PR functions.

    On reflection, I would be concerned about how some of the creative briefs for China-focused campaigns that I have written would have faired against the Hong Kong national security law. Probably not that well.

    What immediately becomes apparent is the implications for quality research into companies and economics won’t meet international standards. Which means more fodder for the likes of Muddy Waters Research LLC. It likely indicates a conscious effort for China to decouple from the international financial system.

    The calculus behind the Hong Kong national security law seems to be that the Chinese government think yet another (internal) market for Chinese stocks will be a better deal than the traditional gateway to and from China Hong Kong has provided. I am not sure what this bet will mean. Shenzhen already has a robust stock market by Chinese standards; would China really need Hong Kong? Without the gateway role, Hong Kong would also find it harder to be the point of capital departure from China for high net worth citizens. Dampening capital flight would definitely hold some attraction to the Xi administration.

  • Drop shipping + more stuff

    Is This the End of Drop Shipping from China? | Jing DailyThe profitability and success of the drop shipping model comes from a price disparity between the products manufactured in the Western Hemisphere and those from China, but also from a shipping price disparity. In other words, if the US government increases tariffs on Chinese products, or raises shipping rates for packages arriving from China, the whole model becomes noncompetitive. And this is exactly what has happened. This makes the likes of Shopify look like a Ponzi scheme facilitator. The UK edition of Wired magazine had an interesting article on the weird world of drop shipping: ‘It’s bullshit’: Inside the weird, get-rich-quick world of drop shipping | WIRED UK – In some ways drop shipping feels old to the likes of me. It reminds me a lot of TV shopping and multi-level marketing in terms of persistent agile middle men. This article goes into the get rich quick culture of drop shipping. What struck me was the extraordinarily negative view of the future that these people had. There was a dystopian emptiness at centre of everything that the drop shipping bros did. From this perspective drop shipping bros are different to their peers that would have sold time shares, life insurance, photocopier leases or even crypto currency. It also shows that Chinese manufacturing and business practices haven’t improved over the last decade. The only piece that these two articles miss is the the supply side postal subsidy that the Chinese government gives to domestic exporters. This fuels everything from drop shipping to Chinese Amazon marketplace vendors and Chinese DTC apparel vendors who advertise on Facebook. More on Chinese online marketplaces that fuel drop shipping here.

    Mediatel: Mediatel News: “Mind-boggling”: the industry reacts to ISBA/PwC reportIn a study of the “premium parts of the programmatic market”, including fifteen major advertisers, 300 distinct supply chains and 12 premium publishers, just 51% of advertiser spend on digital inventory was going to the working media. Meanwhile, 15% of marketing spend was disappearing into an “unknown delta”, and was unattributable anywhere in the supply chain. In response to the report’s findings, the market was warned that if it could not deliver standards and transparency, advertisers may take their money elsewhere and the Competition and Markets Authority might even intervene – the content came as little surprise, though it is nice to have numbers put to this. Timing-wise this is a body blow to the media industry. Its also concerning given the disruption-driven flight to digital by marketers – I don’t think you’ll see better multi-channel brand building media plans, but a greater focus on direct response instead. More here Mediatel: Mediatel News: ISBA/PwC: 15% of programmatic supply chain costs ‘unattributable’ 

    Hamilton Bohannon: Disco Disciple & House Precursor | Attack MagazineBohannon was essentially creating dub mixes of soul records for club DJs. Except he created them with a band, not via studio equipment. In pioneering this minimal, dance-floor focused aesthetic, Bohannon pre-dated loop-based house records and the repetition of acid house and loop techno. On his Worldwide.fm tribute to Bohannon, Francois Kevorkian described the drummer as: “One of the most brilliant and original artists of his time who helped define as well as forge the template for the sound of dance music”. Bohannon, along with many other innovators, contributed to the development of what would lead to house and techno a decade later

    How China Has Capitalized on the Coronavirus | The National InterestChinese government’s alleged efforts to hide the facts about the coronavirus. This process is necessary. Equally important, is the imperative to fix a national security vulnerability that the pandemic has revealed: China’s quiet net of influence over the agencies and international bodies that America has relied upon in the post–World War II era. Here, the Center for Disease Control’s (CDC) early response to the coronavirus is an unfortunate object lesson. Bad assumptions about the good faith of the Chinese government can have devastating consequences – this is going to bring all kinds of unintended consequences

    The Other Pandemic: Why US Youth Continue to Use Juul Despite Reported Drawbacks | The National Interest – mirrors past youth perception on cigarettes

    [Letter from Hong Kong] Dream State, by Yi-Ling Liu | Harper’s Magazine – really great article on Hong Kong and some of the percularities and power of Cantonese as a language

    Apple’s repair policies are utterly shameful and should be outlawedDigital waste is a huge problem, and Apple is a major contributor to it. All of these old MacBooks, iPhones, iPads and other products just sit around in the deep recesses of our closets, or worse, at the bottom of landfills. The fact that the FTC is willing to listen to right-to-repair advocates and examine the potential for policy change is promising

    The Quietus | Features | Tome On The Range | Split: What Love Island Tells Us About Culture & Class In Modern Britainresearchers from the London School of Economics, Sam Friedman and Daniel Laurison, published a book called The Class Ceiling, summing up years of research on exactly this relationship between cultural aspects of class and social mobility. They were given unparalleled access to Channel 4 and interviewed a top senior commissioner at the broadcaster to find out how he got to the top of the company. Mark (not his real name) was honest about many of the economic privileges that helped him along the way: a private school education, a place at a top university and the ‘bank of Mum and Dad’ to secure London rent while he navigated the precarious world of the creative arts. He recounts how those without this crucial safety net ended up having to take safer and more stable jobs within the industry, such as more administrative roles but with less career progression. In his own words, without such privileges the risk of going for the top job would have been like ‘sky diving without a parachute’

    Penguin Classics Cover Generator – create your own classic book cover

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    If this blog was a Penguin paperback….

    Aspirational Femininity in Contemporary China – How Brands Can Better Engage – trying to deal with alpha female aspirations

    What happens when a major media empire shuts overnight? | Digital | Campaign Asia“Primetime segments, which aired key programmes aligned with the advertising of prominent brands, are now no longer available. Brands will feel the pinch with the redistribution of advertising spend, loss of audience reach and reallocation of audiences against different channels.”

    HONG KONG: What NXT did next… | What Hi-Fi?3M uses its bending wave touch screens in the development of advertising and kiosk touch panels, while with its partner Qinetiq NXT’s producing solutions for use in transport applications such as high-end ex ecutive jets and even some locations on the London Underground.Work is also going on with printed electronics and other unusual applications: luxury birthday cards from Hallmark now use NXT technology to play high-quality greetings music when they’re opened! – NXT originally came out of work done on Saab fighter aircraft to reduce cockpit noise

    Nintendo: Switch it up | Financial Times – interesting analysis on Animal Crossing and the Nintendo Switch. If the Wii taught us anything , it is that Nintendo marches to its own beat. Its games and audience are different to PlayStation and Xbox

    Tencent surveils foreign accounts to aid domestic censorship | Financial Timessurveillance of private messages is also applied to accounts registered to foreign mobile numbers, in order to build up its repository of sensitive files and thus better censor China-registered accounts. The research shows how Tencent not only conducts censorship, but also informs and develops its own censorship strategies. In addition, the company is likely to support the government’s political research. “If the Chinese government has any need to regulate public opinion, they will certainly use the database of politically sensitive content by WeChat” to learn from, said a Beijing-based professional who has worked closely with the government. The professional added that WeChat’s database of sensitive content was “probably the most comprehensive and updated one in China”.

    Wink to customers: Pay us or your stuff breaks next week ↦ – a lot of the functionality shouldn’t need the cloud in the first place. Instead it opens customers to this kind of blackmail

    360 Deep Dive: Today’s Broadcast TV | Park AssociatesTV antenna usage in US broadband households jumped to 25% in 2019 and is expected to grow as COVID-19 has kept consumers at home. Content styles and genres grow and change, while business models and transmission technologies evolve and cause disruption, but nothing changes the end consumers’ goal: to find video that they want to watch. Secondarily, consumers want to find that content in a manner that is affordable and easy

    Chinese EV startup accuses Tesla of ‘bullying’ over IP lawsuit – Nikkei Asian Review – Chinese engineer who moved to Xpeng allegedly walked out with code

    Future of Our Global Economy: The Beginning of De-Globalization – DER SPIEGELIndustrial machine producers, of the kind that make a huge contribution to the German economy, have begun shifting priorities from making the supply chain as cheap as possible to making it as secure as possible – this sounds more like an acceleration in change rather than radical change due to COVID’19

    Britain’s wartime generation are almost as pro-EU as millennials | LSE BREXITthe prevailing political environment shapes the long-term opinions of those in their formative years. Given the current ubiquity of the Brexit debate, today’s arguments and events surrounding integration will almost certainly have a significant impact on the most recent generation, namely those born after the millennium. In exactly what way these debates will shape public opinion, however, remains to be seen. – Hmm, when I think back to the nasty Tory narrative of the Thatcher years that put Blair and Brown into power, I wonder if this won’t make them even more right wing….

    WPP wins Unilever media duties in China | Media | Campaign Asia – Unilever and WPP also have a long history. More recent connections include a WPP ‘Team Unilever’ in-house partnership launched in Singapore in 2018 and led by Mindshare’s Sudipto Roy, and the appointment of former Unilever CMO Keith Weed to the WPP board in 2019.

    Common Enemy | Harper’s Magazine – interesting article about Taiwanese and Hong Kong resistance to the Chinese Communist Party

    The Promise—and Risk—of a Career in TikTok – VICE – but what’s the commercial value of their content?

    The Perfect: T-shirt – according to Kim Jones, Samuel Ross and David Fischer

    Judge Timothy Kelly Stunned by Facebook’s Violation of Law | Law & CrimeThe allegations in the Complaint reflect many ways in which Facebook purportedly acted improperly. Some of these allegations represent discrete and poorly considered decisions, such as allegedly encouraging users to provide phone numbers to better secure their accounts, but then using those same numbers for advertising without telling users beforehand. Others appear to reflect Facebook’s willingness to deceive its users outright, such as allegedly telling the public that it would not share their personal information with third parties when it was continuing to do so. And still others represent systemic oversight failures, such as allegedly allowing third parties to access users’ personal information without the users’ knowledge and without controlling how those third parties would use the information. Most of these allegations represent violations of the 2012 Order; several are new violations of law. But all of them suggest that the privacy-related decision making of Facebook’s executives was subject to grossly insufficient transparency and accountability

    Even After A Large Increase Due To Half-Life: Alyx, Less Than 2% Of Steam Users Own VR Headsets – I was expecting a much higher adoption rate amongst Valve users due to its serious gaming focus and exposure to Chinese gamers

  • Chip implants + more stuff

    Swedish people are getting chip implants to replace cash | NY Post – is it just me who thinks that this might not be the smartest thing to do? Chip implants are the stuff of conspiracies. And the mind boggles what kind of new crimes that this might inspire.

    Israeli group’s spyware ‘offers keys to Big Tech’s cloud’ | Financial Times – affects Facebook, Amazon, Apple and more. Guessing that major state actors can also do this already. Private companies like NSO basically democratises this for countries that don’t have this capability inhouse, including some of them that authoritarian in nature

    Individual Beyond the Personal | Ogilvy Consulting – Global Strategy and Innovation – interesting take on AR/VR level immersion

    Salesforce talk about a vision that’s way beyond narrow machine learning skills to something that looks much more like general purpose AI. We are told by experts that general purpose AI is still decades away. Consequently I can’t work out if this is long term concepting or snake oil….

    ‘Cordless’ Dyson fan advert falls foul of watchdog – BBC News – really interesting judgement. I think the ASA is right, but there are implications for future demonstration visuals of products

    Black Pastors Group Petition Nike to Drop Colin Kaepernick – Footwear News – ok this is going to get interesting. More on Nike here.

    Juul CEO: “I’m Sorry” for Teen Vaping Epidemic – “First of all, I’d tell them that I’m sorry that their child’s using the product,” Burns told CNBC during an interview for an upcoming documentary on the rise of vaping in the U.S. “It’s not intended for them. I hope there was nothing that we did that made it appealing to them. As a parent of a 16-year-old, I’m sorry for them, and I have empathy for them, in terms of what the challenges they’re going through.” – Good design attracts users of all ages….

  • Shop OS versus mobile OS

    I decided to write this post to reflect on the very different visions of digital retailing that consumers are currently experiencing. I’ve labelled these two visions mobile OS and Shop OS respectively.

    The Mobile OS

    Qkr!I went to Wagamama with some colleagues from Racepoint where we were encouraged to all download Qkr!. Qkr! is an application that was developed by MasterCard rather than the restaurant, it isn’t exclusive to Wagamama either. MasterCard has built the application with a view to building a wide eco-system merchants. It is notable that the application is actually card issuer agnostic, so I was able to set up an account with a Visa card. Wagamama bribed us with free desserts to download the application, so they clearly have some skin in the game. We downloaded it, set up our account with at least one mode of payment, our email address and a password. One of us became the host and gave us all a number which was our common bill. We could order straight from the app and food was supposed to arrive. When we wanted to pay we selected our items and paid our share of the bill. A couple of us only had cash, so they paid a friend and the friend paid on the app. If I am absolutely honest with you, it was a lot of work for casual dining and but for everyone around the table working in technology marketing (and so having a modicum of curiosity about things app-related) – it probably wouldn’t have had us all on board. Now that we have the app on our phone, I could see Qkr! hoping that we use it regularly and likely try and steer us to its merchant network though notifications and special offers. From Wagamama’s point-of-view it saves them from building, testing and maintaining a bespoke application. There are also presumably productivity benefits from reducing the order taking staff required. Qkr! didn’t prevent Wagamama from making mistakes with our order and we ended up one chocolate cake down. Contrast this with the approach that McDonalds have rolled out in their new (to me) Cambridge Circus branch. The area between the counter and the entrance is dominated by a series of vertical kiosks. Digital McDonalds

    These kiosks contain an identical touch screen interface

    Digital McDonalds

    With a basic card reader on the bottom, there is no Apple Pay or NFC facilities, just a chip and PIN reader. The touch screen menu takes you through a smartphone app like experience, if smartphones came with 27 inch screens. Once payment was successfully received, you then received a deli counter style receipt Digital McDonalds

    And collected from a counter when your number appeared on the screen

    Digital McDonalds

    This is all designed to reduce consumer interaction and improve efficiency in the restaurant, if there was any way to cheapen the McDonalds’ experience making you queue like an Argos seems like the ideal way to go. The logical progression for this would be to move back to the Automat format (presumably this time using some sort of algorithm to optimise production. automat

    The irony of it all is that the rise of fast food restaurants like McDonalds killed off the Automat as a trend in North America and many Automats were converted into Burger King franchises.

    Both Wagamama and McDonalds may have had some efficiency gains but lost out in terms of brand experience, they moved a bit further towards commoditised casual dining and fast food respectively – which goes against the brand equity that they have striven hard to build over decades.

    Shop OS offers some advantages over Mobile OS, you can standardise on the hardware to reduce coding and testing requirements. It is ideal for tourists who may not want to roam on foreign mobile networks, nor be able to navigate free wi-fi offerings. The flip side is that there isn’t the same opportunity to capture customer data and behaviour, the notification screen on the smartphone is a key place for brands to intercept the customer using geofencing.

  • Chip market growth + more things

    Chip Market Projected to Grow 7% | EE Times – chips in mobile phones and tablets will drive a significant portion of the growth in the semiconductor market this year. PC demand continues to wane, but strong memory growth and higher average selling prices (ASPs) in DRAM and NAND will boost the semiconductor market in 2013, IDC predicts. – this also means an orientation in the chip market away from the likes of Intel towards TSMC, Qualcomm, ARM, Samsung and HYNIX

    Fulfilling customer requirements is a weapon at IBM – I, Cringely – raises the problems of briefing

    London’s New Recycling Bins Will Be Watching Every Step You Take | Motherboard – wi-fi and MAC numbers used. What is more interesting is how long they keep the data for and how they use it?

    The US Government Killed Three Secure Email Services This Week | Motherboard – not exactly true, but US government actions made one service reconsider the environment they were operating a one service was cracked by the FBI and the last one shut down rather than comply with government court order. More security related content here.

    Chinese shoppers like big box retail, just not the Western kind – Quartz – no cultural context for instance pricing strategy (bargains on staples, premium rates on high-end brands) and wet markets

    DC Protesters Out Undercover Police Officer Through Twitter – you aren’t undercover with social media

    American consumers are being asked to save the global economy—again – Quartz – oh Lordy

    3D printing: Out of the box | The Economist – The Economist has written about 3D printing we are now starting up to the peak of elevated expectations. Come back and take a more realistic view at 3D printing in 18-24 months whilst it is in the trough of disillusionment and get ready for productive use

    What next for Morrisons? Industry says clear up pricing and the brand and get out from ‘under the bushel’ | Marketing Magazine

    BBC introduces cautions for user-generated content | theguardian.com

    SEO: Google Devalues another Link-building Tactic | Practical eCommerce – news wires and press releases this time

    Mobile commerce outlook 2013 | Mobile Commerce Daily – (PDF)

    Mobile commerce reaches tipping point | TNS – as with most of these things agencies want to be positive in order to generate more new work. However interesting data about mobile wallets, mobile banking and payments

    Good news, space colonists! Researchers have figured out how radiation damages spacecraft hulls | ExtremeTech

    China’s Leaders Warm Up to Big Data for Better Governance | SiliconANGLE

    AAPL: iPhone Resale Value Holds Better in China than for Samsung, Says Piper – Tech Trader Daily – Barrons.com

    How Much Will PRISM Cost the U.S. Cloud Computing Industry? | The Information Technology & Innovation Foundation – $22 to $35 billion over the next three years apparently

    Apple’s iPhone charger take-back program is genius PR—and it may even boost the bottom line – Quartz

    WinCo: Low-Key, Low-Cost Grocer Called ‘Wal-Mart’s Worst Nightmare’ | TIME.com

    How good are LinkedIn’s new analytics? | Econsultancy

    A German Giant in Decline: How Siemens Lost its Way – SPIEGEL ONLINE

    Samsung’s “3D Vertical” NAND crams a terabit on a single chip | Ars Technica

    US Government green paper on copyright – streaming a felony