Ged Carroll

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  • Ambient content

    Ambient content is the name that I gave to a peculiar type of video content that has been rising in popularity over time at odds with online media. It’s at odds with the direction of online content in general and technological convergence. Yes we’re in the middle of a metaverse winter at the moment as…

  • CNY 2023 the the rear window

    Chinese New Year or CNY 2023 in online shorthand meant that for many people through Asia and beyond we are now in the year of the rabbit. You may see CNY 2023 also called lunar new year or ‘spring festival’. This post is later than I usually do for Chinese New Year, but that delay…

  • Cow repurposing institute + more stuff

    Cow repurposing institute for a low meat world Redefine Meat are a brand that is competing in the meat alternative space from Beyond Meat to Quorn. Redefine Meat is plant based and has support of chef Marco Pierre White. The premise of the ad addresses a thorny question in a humorous way. What happens to…

  • 3G graduation + more stuff

    3G graduation film 3G graduation sees DoCoMo celebrating 3G wireless services and how they fitted into consumers lives. While DoCoMo has its service running for another couple of years, rival Au has shut down its 3G network this year. The ‘Graduation’ in 3G graduation is used in a similar way to how US technology companies…

  • Coinbase Super Bowl ad

    Coinbase advertises during Super Bowl On Monday afternoon, the buzz amongst my colleagues in New York was the Super Bowl from the night before. In particular the advertising and one advert by Coinbase sparked more discussions than others. The advert was divisive. Some people that there was something wrong with their smart TV which had…

  • Machine learning powered services + more

    Machine learning powered services Intelligent Relations – Matt Muir nails this in his take down of their machine learning powered media relations platform – Vapid, largely-pointless busywork which despite its almost universal lack of import is nonetheless treated by its practitioners as somehow REALLY VITAL and with a reverence normally reserved for stuff that matters…

  • A message from the future & things from last week

    Jolibee – a message from the future Filipino fast food restaurant Jolibee have created a series of films that tap into the zeitgeist. A message from the future captures Filipinos dreams for a post-COVID future, leaving hard times behind them. A message to the future is well worth watching, despite its efforts to pull at…

  • BMW brand crisis + more things

    BMW brand and business crisis I haven’t driven a BMW in well over 20 years, so Doug DeMuro’ update on the BMW brand was fascinating. The BMW brand issue hadn’t been on my radar until Doug DeMuro talked about it. A number of things seem to be happening with BMW. The company’s customer base is…

  • Ahistoric technology & things that caught my eye this week

    Wired magazine had an interesting article on revisiting old technology magazines. The idea was that while in some ways technology has progressed. In other ways, good ideas got bypassed. There are a number of Good ideas that might have more currency now. There is a contrasting ahistoric technology view held by some Silicon Valley luminaries.…