Search results for: “mcdonalds”
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Coinbase Super Bowl ad
Coinbase advertises during Super Bowl On Monday afternoon, the buzz amongst my colleagues in New York was the Super Bowl from the night before. In particular the advertising and one advert by Coinbase sparked more discussions than others. The advert was divisive. Some people that there was something wrong with their smart TV which had…
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Machine learning powered services + more
Machine learning powered services Intelligent Relations – Matt Muir nails this in his take down of their machine learning powered media relations platform – Vapid, largely-pointless busywork which despite its almost universal lack of import is nonetheless treated by its practitioners as somehow REALLY VITAL and with a reverence normally reserved for stuff that matters…
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A message from the future & things from last week
Jolibee – a message from the future Filipino fast food restaurant Jolibee have created a series of films that tap into the zeitgeist. A message from the future captures Filipinos dreams for a post-COVID future, leaving hard times behind them. A message to the future is well worth watching, despite its efforts to pull at…
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BMW brand crisis + more things
BMW brand and business crisis I haven’t driven a BMW in well over 20 years, so Doug DeMuro’ update on the BMW brand was fascinating. The BMW brand issue hadn’t been on my radar until Doug DeMuro talked about it. A number of things seem to be happening with BMW. The company’s customer base is…
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Ahistoric technology & things that caught my eye this week
Wired magazine had an interesting article on revisiting old technology magazines. The idea was that while in some ways technology has progressed. In other ways, good ideas got bypassed. There are a number of Good ideas that might have more currency now. There is a contrasting ahistoric technology view held by some Silicon Valley luminaries.…
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Things that caught my eye this week
House music producer Roy Davis Jr put together an amazing mix for Phonica Records and I have been vibing off it for most of the week. An old, but good music video put together by my long time colleague Haruka. It’s a mix of found footage and painting done on 16mm film. I’m not so…
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Epic Games + more things
Why Epic isn’t an innocent victim in the Fortnite battle with Apple, and why it deserves a loss today – BGR – interesting argument that goes against the popular media narrative. I wonder why Epic haven’t gone after console makers as well? Not all gamers might get the fact that Epic has created this crisis…
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Arbys + more news
Arbys trolls McDonald’s over Filet-O-Fish | US Today – you realise how important christianity is in the US when this is going on for the Lenten fish sandwich market. (As far as I can tell, Arbys is like Subway, but serves at least some of their sandwiches in a bap rather than a roll. And…
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Salience overloads advertising
Salience is the buzz word of the moment in advertising circles. What is salience? According to Siri salience is a noun. It’s definition: the property of being particularly noticeable or important. Historically, when you tested an ad through the likes of Kantar. One of the attributes that an ad would be measured on is salience.…