Search results for: “persuasive technology”
-
Female voices impact + more news
Pinay female voices power The Philippines’ secret weapon against Chinese incursions | The Economist – having women radio operators seem to be more successful and less likely to rise tensions, seems to be down to training and the nature of female voices. It reminded me of how early HCI experiments by DARPA found that jet…
-
Creatives outputs + more things
Different times | Campaign magazine – It’s tempting to look at the best of today’s creatives and compare them with the greats: David Abbott, John Webster, Helmut Krone, George Lois, Ed McCabe, Mary Wells, Bill Bernbach, Paul Arden, Sir John Hegarty. And to think there’s no-one around who could hold a candle to any of…
-
Building wide for brands + more
IPA | The Wide and the Narrow of it – Building Wide, I propose, is driving a brand’s meaning and equity through the power of shared and collective cultural moments. Building ‘Narrow’ is defined as creating meaning and equity through the power of individual and personal customer experience. Both of these definitions can impact how…