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传播媒体 | media | 미디어 商业 | business | 상업 市场营销 | marketing | 마케팅 思想 | ideas | 생각

Recommendations for a marketers bookshelf

Reading Time: 3 minutes My recommendations for a marketers bookshelf is based on my own reading. My own experience is very consumer, brand communications and behavioural change focused. Here’s some recommendations, they aren’t in a ranking or grouped in a particular order. Insights, planning and strategy Most marketing communications projects are trying to create some sort of behavioural change […]

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传播媒体 | media | 미디어 商业 | business | 상업 在线 | online | 온라인으로 工艺学 | technology | 기술 市场营销 | marketing | 마케팅 思想 | ideas | 생각 铭记 | branding | 브랜드 마케팅

The advertising industry post (prompted by WPP’s 2017 financial results)

Reading Time: 6 minutes Sometimes the most straightforward posts take the longest to write. When I started on this one last week the big question in the minds of people who watch the big advertising conglomerates is are WPP numbers a company problem or an industry problem? WPP is looking to simplify its structure with a view to becoming […]

Wanting to work with Ged Carroll, looking for strategic expertise?

Reading Time: < 1 minute If you want to work with Ged Carroll; the first thing you’ll need is proof of what I can do. Here are my basic credentials, with contact details at the back. You can download your own copy with additional information and embedded video content here. &lt;span data-mce-type=”bookmark” style=”display: inline-block; width: 0px; overflow: hidden; line-height: 0;” class=”mce_SELRES_start”&gt;&lt;/span&gt; […]