Search results for: “programmatic advertising”
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qCPM
qCPM is emblematic of the state of online advertising. qCPM stands for quality cost per mille. It is used interchangeably with vCPM – valuable cost per mille. The implication being that normal advertising impressions are tainted or of little value. Tainted by advertising fraud, click bots, bad neighbourhoods and faulty data. It is estimated that…
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3 year phone contracts + more things
Paying for Keeps | CC Insight – 3-year phone contracts will suppress smartphone market even further, that includes 5G handsets (the why 5G in a handset is a whole other question). 3-year phone contracts will also likely encourage SIM only shopping. More wireless related content here. MOFT – World’s First Invisible Laptop Stand – of…
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WWDC 2018 outtakes
Introduction to WWDC 2018 This summary of the WWDC 2018 keynote has been re-organised to try and provide a bit more coherence as Apple took things in a slightly different order to try and create ‘surprise and delight‘. WWDC 2018 highlighted how cross-platform they’ve evolved Continuity and Siri to try and make them more useful…
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The forces of 5G + more things
The next generation of wireless technology is ready for take-off – The forces of 5G – the forces of 5G will be felt more in the industrial space than cellular networks (paywall) More related content here. The top trends to watch in OOH | Marketing Interactive – digitalisation – dynamic contextual content, programmatic like placement…
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Cannes and VidCon outtakes
Cannes and VidCon – I had the chance to read around a lot of the stuff around the events and listened to Ogilvy’s webinar. Here were the key things that struck me. There is blind faith amongst brand about the benefits of influencers and social. I find this particularly interesting because it represents a number…
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Return of Mao + more news
Return of Mao The return of Mao: a new threat to China’s politics — FT.com – interesting how it has merged with folk religion. Return of Mao is a cargo cult for people who want to return to more egalitarian times, even if everyone was poorer. The return of Mao is probably not looking for the…
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Fox + more news
Fox Fox ‘Stole’ a Game Clip, Used It In Family Guy and DMCA’d the Original – Slashdot – either its automated software (likely YouTube’s automated scanning) or exceptionally shady business practices – both of which are plausible scenarios when it comes to Fox. Either way Fox won’t care Business In China, Uber faces battle to usurp…
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Facebook most shared
I managed to get hold of some data about the top 10 of Facebook most shared sites and it made some interesting graphs. From a media perspective Facebook has become less social. What does Facebook most shared content tell us? For the past year or so there has been a steady sustained decline in the amount…
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Ad blockers
If you work in the advertising or media sectors, the elephant in the room will be the problem ad blockers. Specially developed software designed to stop ad tracking and ad vending online. Over five years from 2010 to 2015 the installed base of ad blockers has increased eight-fold. The root problem is a that of…